.case-page{--case-gap:96px;--reading:680px}.case-page .header{background:rgba(22,17,31,.9)}.case-page .copy{min-width:0}.case-hero{position:relative;overflow:hidden;isolation:isolate;padding:164px 0 48px}.case-hero-glow{position:absolute;z-index:-1;inset:0;background:radial-gradient(ellipse at 90% 20%,#2b3c5055,transparent 65%)}.back-link{display:inline-block;font-size:var(--text-sm);color:var(--secondary);padding:12px 0;transition:color var(--duration)}.back-link:hover{color:var(--accent)}.case-hero h1{font-size:var(--type-step-64-112);font-weight:550;line-height:1.02;letter-spacing:-.065em;margin-top:32px}.case-hero-intro{display:grid;grid-template-columns:1.2fr 1fr;gap:72px;align-items:end;margin-top:32px}.case-subtitle{font-size:2rem;line-height:1.3;letter-spacing:-.04em;font-weight:450;max-width:22ch}.case-hero-intro .prose{max-width:420px}.case-hero-intro .prose p{font-size:0.875rem;line-height:1.8}.case-meta{display:flex;gap:48px;padding-top:32px;margin-top:40px;border-top:1px solid var(--line);font-size:0.75rem;color:var(--secondary)}.case-cover{height:580px;position:relative;overflow:hidden;isolation:isolate;border-radius:var(--radius-lg);background:radial-gradient(ellipse at 50% 40%,#384c63,#1e2328 72%);perspective:1400px;margin-bottom:112px}.cover-orbit{position:absolute;width:900px;height:900px;border:1px solid #b0cdee28;border-radius:50%;left:50%;top:50%;transform:translate(-50%,-50%) rotateX(55deg);box-shadow:0 0 0 90px #a7c5e805,0 0 0 180px #a7c5e804}.cover-window{position:absolute;overflow:hidden;border:1px solid #ffffff33;border-radius:12px;background:#f7f7f7;box-shadow:0 40px 70px #08090b55;transition:transform 1s var(--ease);will-change:transform}.cover-window img{width:100%;height:auto}.cover-main{width:49%;height:480px;top:65px;left:25%;z-index:3;transform:translate3d(0,var(--cover-y,0px),80px) rotateY(-7deg) rotateZ(-3deg)}.cover-left{width:40%;left:-6%;top:205px;z-index:1;transform:translate3d(0,calc(var(--cover-y,0px)*-.6),-60px) rotateY(17deg) rotateZ(-9deg)}.cover-right{width:22%;height:400px;right:2%;top:120px;z-index:2;transform:translate3d(0,calc(var(--cover-y,0px)*.7),0) rotateY(-18deg) rotateZ(8deg)}.browser-bar{height:34px;display:flex;align-items:center;gap:5px;background:#e7edf5;padding-inline:14px;color:#4a617c}.browser-bar>span{width:6px;height:6px;background:#99b6d7;border-radius:50%}.browser-bar p{font-size:0.75rem;margin-left:16px;letter-spacing:.01em}.case-layout{display:grid;grid-template-columns:176px minmax(0,1fr);gap:64px;align-items:start}.case-rail{position:sticky;top:132px;padding-top:8px}.case-rail nav{display:flex;flex-direction:column;gap:8px}.case-rail a{display:flex;gap:10px;font-size:0.75rem;line-height:1.5;padding:10px 0;color:var(--secondary);transition:color var(--duration)}.case-rail a>span{font-size:0.75rem;color:#546f8e;padding-top:2px;font-variant-numeric:tabular-nums}.case-rail a:hover,.case-rail a[aria-current=true]{color:var(--accent)}.case-rail a[aria-current=true]>span{color:var(--accent)}.reading-progress{height:2px;width:100%;background:var(--line);margin-top:24px;overflow:hidden}.reading-progress>span{height:100%;display:block;background:var(--accent);transform:scaleX(var(--progress,0));transform-origin:left}.case-content{min-width:0}.case-chapter{scroll-margin-top:128px}.case-chapter+.case-chapter{padding-top:112px;border-top:1px solid var(--line);margin-top:112px}.section-title{font-size:2.5rem;line-height:1.2;font-weight:500;letter-spacing:-.045em;margin-bottom:32px}.case-block{margin-block:48px}.block-title{font-size:1.5rem;line-height:1.4;font-weight:500;letter-spacing:-.035em;margin-bottom:20px;max-width:38ch}.prose{font-size:1rem;line-height:1.85;color:var(--secondary);max-width:var(--reading)}.prose p+p,.prose .copy+.copy{margin-top:20px}.prose .copy ul+.copy ul{margin-top:12px}.prose strong{font-weight:550;color:#d0ddec}.prose :is(h1,h2,h3,h4,h5,h6){font-size:inherit;font-weight:450;line-height:inherit;color:inherit;letter-spacing:0}.prose ul,.prose ol{padding-left:20px;margin:0}.prose li{padding-left:5px;margin-top:12px}.prose li::marker{color:var(--accent)}.prose li>p{margin:0}.prose a{text-decoration:underline;text-underline-offset:4px}.prose br+br{display:block;content:'';margin-top:20px}.opportunity{border-left:2px solid var(--accent);padding:8px 0 8px 32px;margin-block:64px}.opportunity h3{font-size:0.75rem;font-weight:500;color:var(--accent);margin-bottom:20px}.opportunity .prose{max-width:none}.opportunity .prose p{font-size:1.75rem;line-height:1.5;letter-spacing:-.035em;color:var(--ink)}.two-columns{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:40px}.two-columns .block-title{font-size:1.25rem}.two-columns .prose{font-size:0.875rem}.chapter-heading{display:grid;grid-template-columns:80px minmax(0,1fr);gap:24px;padding:48px 0;margin-bottom:40px;position:relative}.chapter-number{font-size:4rem;line-height:1.1;letter-spacing:-.07em;color:#587494;font-weight:400}.chapter-tags{display:flex;gap:16px;flex-wrap:wrap;margin-bottom:16px;color:var(--accent);font-size:0.75rem}.chapter-tags>span+span:before{content:'·';margin-right:16px;color:#567190}.chapter-heading h2{font-size:2.5rem;line-height:1.2;letter-spacing:-.045em;font-weight:450;max-width:25ch}.showcase{margin:40px 0}.media-stage{border-radius:var(--radius-lg);padding:36px;background:linear-gradient(135deg,#e0e9f4,#bdcfe4);position:relative;overflow:hidden}.zoom-target{padding:0;margin:0;border:0;position:relative;display:block;background:transparent;width:100%;border-radius:var(--radius-sm);overflow:hidden;text-align:initial;cursor:zoom-in}.zoom-target img{width:100%;height:auto;max-height:680px;object-fit:contain;transition:transform 700ms var(--ease)}.zoom-target:hover img{transform:scale(1.012)}.expand-mark{position:absolute;right:12px;bottom:12px;display:grid;place-items:center;width:32px;height:32px;background:#1b1f24ce;backdrop-filter:blur(8px);border-radius:8px;color:white;font-size:1.25rem;opacity:0;transition:opacity var(--duration)}.zoom-target:hover .expand-mark,.zoom-target:focus-visible .expand-mark{opacity:1}.media-caption{font-size:0.75rem;line-height:1.6;color:var(--secondary);margin-top:16px}.showcase.portrait .media-stage{padding:32px;height:560px;display:flex;justify-content:center;align-items:center}.portrait .zoom-target{height:100%;width:auto;max-width:100%}.portrait .zoom-target img{height:100%;width:auto;max-width:100%;object-fit:contain}.showcase.compact .media-stage{padding:32px}.compact .zoom-target img{max-height:420px}.evidence-split{display:grid;grid-template-columns:.85fr 1.15fr;gap:40px;align-items:center;margin-block:48px}.evidence-split.reverse{grid-template-columns:1fr 1fr}.evidence-split.reverse .evidence-text{order:2}.evidence-split.reverse .showcase{order:1}.evidence-split .showcase{margin:0}.evidence-split .prose{font-size:0.875rem}.evidence-split .block-title{font-size:1.25rem}.evidence-split .media-stage{padding:24px}.evidence-split .portrait .media-stage{height:480px}.evidence-split .compact .media-stage{padding:24px}.callout{border:1px solid #a7c5e830;border-radius:12px;background:#a7c5e80a;padding:28px 32px;margin-block:40px}.callout .prose{font-size:0.875rem}.note{border-left:1px solid var(--line);padding:0 0 0 20px;margin-block:24px}.note .prose{font-size:0.75rem}.media-pair{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-block:40px;align-items:start}.media-pair .showcase{margin:0}.media-pair .media-stage{padding:24px}.media-pair .portrait .media-stage{height:460px}.membership-pair{grid-template-columns:.7fr 1.3fr;align-items:center}.demo{margin:0;min-width:0}.demo-frame{padding:12px;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius-lg)}.demo video{display:block;width:100%;max-height:480px;aspect-ratio:16/10;object-fit:contain;background:#0b0c0e;border-radius:var(--radius-sm)}
.diagram{border-radius:var(--radius-lg);border:1px solid #a7c5e826;background:linear-gradient(135deg,#20262c,#15191e);padding:32px;margin-block:40px}.channel-diagram{display:grid;grid-template-columns:1.05fr 40px 1fr;gap:24px;align-items:center}.channel-sources{display:flex;flex-direction:column;gap:12px}.channel-source{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:16px 20px;background:#ffffff06;border:1px solid var(--line);border-radius:8px}.channel-source strong{font-size:0.875rem;font-weight:450}.channel-source>span{font-size:0.75rem;line-height:1.6;color:var(--secondary);text-align:right}.diagram-arrow{text-align:center;font-size:1.75rem;color:var(--accent)}.channel-destination{padding:28px 24px;background:#a7c5e80d;border:1px solid #a7c5e84d;border-radius:12px;min-height:250px;display:flex;flex-direction:column;justify-content:center}.diagram-overline{font-size:0.75rem;letter-spacing:.1em;color:var(--accent);margin-bottom:20px}.channel-destination h3{font-size:1.25rem;letter-spacing:-.04em;font-weight:500}.channel-destination ul{padding-left:16px;color:var(--secondary);font-size:0.75rem;line-height:1.8;margin-bottom:0}.channel-destination li::marker{color:var(--accent)}.strategy{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.strategy-column+.strategy-column{border-left:1px solid var(--line);padding-left:24px}.strategy h3{font-size:0.875rem;font-weight:500;letter-spacing:-.025em;margin-bottom:24px;color:var(--accent)}.strategy ul{padding:0;list-style:none;margin:0}.strategy li{font-size:0.75rem;line-height:1.65;color:var(--secondary);margin-top:16px;position:relative}.strategy li:before{content:'';width:4px;height:4px;display:inline-block;background:#708baa;margin-right:8px;border-radius:50%;vertical-align:middle}.flowchart{display:grid;grid-template-columns:minmax(0,1fr) 180px;gap:24px;padding:40px}.flow-main{min-width:0;display:flex;flex-direction:column;align-items:center}.flow-node{padding:14px 20px;border:1px solid #a7c5e830;border-radius:8px;background:#ffffff06;font-size:0.875rem;line-height:1.5;text-align:center;width:100%;max-width:300px;color:#c3d4e7}.flow-node.accent{background:#4c698a55;border-color:#a7c5e86b;color:var(--ink)}.flow-node.decision{border-style:dashed;border-color:#a7c5e86b}.flow-arrow{display:block;color:#587494;height:36px;line-height:36px;text-align:center}.flow-decision{display:flex;justify-content:space-between;width:100%;max-width:300px;gap:24px;color:var(--secondary);font-size:0.75rem;line-height:1.4;padding-block:12px}.flow-decision>span:last-child{color:#bfc6cf}.flow-pair{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;width:100%;padding-top:24px;position:relative}.flow-pair:before{content:'';position:absolute;top:12px;left:25%;right:25%;height:12px;border-top:1px solid #5b7797;border-left:1px solid #5b7797;border-right:1px solid #5b7797}.flow-pair .flow-node{padding:12px;font-size:0.75rem;height:calc(100% - 25px);display:flex;align-items:center;justify-content:center}.flow-timing{display:block;font-size:0.75rem;color:var(--secondary);text-align:center;margin-bottom:10px}.flow-success{padding-top:181px;position:relative}.flow-success:after{content:'';position:absolute;top:234px;bottom:88px;left:50%;width:1px;background:#8797a94a}.flow-success .flow-node{position:sticky;top:160px;background:#56687e30;border-color:#97a3b259;color:#c7d1dc;z-index:1}.reward-system>h3{font-size:1.5rem;line-height:1.3;font-weight:500;letter-spacing:-.035em;margin-bottom:12px}.reward-system>p{font-size:0.875rem;color:var(--secondary);line-height:1.7}.reward-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:32px}.reward-grid>div{border-top:1px solid var(--line);padding-top:20px}.reward-index{font-size:0.75rem;color:var(--accent);font-variant-numeric:tabular-nums}.reward-grid h4{font-size:1rem;font-weight:450;margin-block:24px 12px}.reward-grid p{font-size:0.75rem;line-height:1.7;color:var(--secondary)}.tier-gallery{margin-block:40px}.tier-controls{display:flex;align-items:center;justify-content:end;gap:8px;margin-bottom:20px}.tier-position{font-size:0.75rem;color:var(--secondary);margin-right:16px;font-variant-numeric:tabular-nums}.tier-track{display:flex;gap:24px;overflow:auto;scroll-snap-type:x mandatory;scrollbar-width:none;scroll-behavior:smooth;padding:1px 0 8px;overscroll-behavior-x:contain}.tier-track::-webkit-scrollbar{display:none}.tier-card{scroll-snap-align:start;flex:0 0 calc(50% - 12px);padding:28px;border:1px solid #a7c5e833;border-radius:var(--radius-lg);background:linear-gradient(145deg,#292f37,#191d22);min-height:405px;position:relative;overflow:hidden}.tier-index{position:absolute;top:28px;right:28px;font-size:0.75rem;color:#748eac}.tier-symbol{width:62px;height:62px;display:grid;place-items:center;margin-bottom:24px}.tier-symbol>span{width:36px;height:36px;border:1px solid var(--accent);background:linear-gradient(135deg,#b0ccec55,#6287b311);transform:rotate(45deg);border-radius:8px;box-shadow:0 0 0 8px #a7c5e808}.tier-card h4{font-size:1.5rem;font-weight:500;line-height:1.2;letter-spacing:-.035em;margin-bottom:12px}.tier-card>p{font-size:0.75rem;color:var(--secondary);line-height:1.7;min-height:42px}.tier-card ul{list-style:none;padding:20px 0 0;margin:20px 0 0;border-top:1px solid var(--line)}.tier-card li{position:relative;padding-left:18px;font-size:0.75rem;line-height:1.8;color:#c1d2e6;margin-bottom:12px}.tier-card li:before{content:'✓';color:var(--accent);position:absolute;left:0;top:0}.comparison{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px}.comparison>div+div{border-left:1px solid var(--line);padding-left:32px}.comparison h4{font-size:1rem;font-weight:500;letter-spacing:-.025em;margin-bottom:20px;color:var(--accent)}.comparison .prose{font-size:0.875rem}.impact-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px;margin-top:32px}.impact-grid>div{border-top:1px solid var(--line);padding-top:20px}.impact-grid h4{font-size:0.75rem;color:var(--accent);font-weight:450}.impact-lead{font-size:1.25rem;line-height:1.5;font-weight:450;letter-spacing:-.025em;margin-block:20px 16px}.impact-grid .prose{font-size:0.875rem}.metrics-section{margin-block:64px;background:linear-gradient(115deg,#29384a55,#1d222766);padding:32px;border-radius:16px;border:1px solid #a7c5e826}.result-label{font-size:0.75rem;color:var(--secondary);font-weight:450;margin-bottom:32px}.case-metrics{display:flex;gap:48px}.case-metric{flex:1;min-width:0}.metric-label{font-size:0.75rem;color:var(--secondary);margin-bottom:16px}.metric-value{font-size:var(--type-step-36-64);letter-spacing:-.065em;font-weight:450;line-height:1.1;white-space:nowrap}.metric-change{font-size:0.875rem;color:var(--accent);margin-top:16px}.metric-change:before{content:'↗';margin-right:8px}.challenge{margin-block:64px;padding-top:32px;border-top:1px solid var(--line)}.challenge>h3{font-size:1.5rem;font-weight:450;letter-spacing:-.035em;line-height:1.4;margin-bottom:32px;max-width:40ch}.challenge-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px}.challenge-grid .prose{font-size:0.875rem}.challenge-grid h4{font-size:0.875rem;font-weight:450;color:var(--accent);margin:0 0 16px}.challenge-grid h4:not(:first-child){margin-top:28px}.reflection-lead .prose{font-size:1.5rem;line-height:1.65;letter-spacing:-.025em;color:#c1d2e7}.reflection .case-block{margin-bottom:0}.case-more{border-top:1px solid var(--line);padding-block:80px;margin-top:112px}.case-more>h2{font-size:2rem;line-height:1.3;font-weight:450;letter-spacing:-.04em;margin-bottom:32px}.more-projects{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px}.more-projects img{border-radius:16px;aspect-ratio:16/10;object-fit:contain;background:var(--image-canvas)}.more-projects p{font-size:0.75rem;color:var(--secondary);margin-block:20px 8px}.more-projects h3{font-size:1.25rem;line-height:1.4;font-weight:450;letter-spacing:-.035em}.more-projects h3 span{color:var(--accent);margin-left:8px}.image-dialog{width:min(1280px,calc(100vw - 48px));height:calc(100svh - 48px);max-width:none;max-height:none;border:1px solid #ffffff26;border-radius:16px;padding:0;background:#15191e;color:var(--ink);overflow:hidden}.image-dialog::backdrop{background:#06080ad9;backdrop-filter:blur(12px)}.dialog-toolbar{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:16px 24px;border-bottom:1px solid var(--line);min-height:72px}.dialog-toolbar p{font-size:0.875rem;color:var(--secondary)}.dialog-close{font-size:0.75rem;border:1px solid var(--line);border-radius:8px;padding:12px 16px;background:var(--surface);white-space:nowrap}.dialog-image{height:calc(100% - 73px);overflow:auto;padding:32px;overscroll-behavior:contain}.dialog-image img{width:100%;height:auto;max-width:none;margin:auto}
.js.motion .case-hero h1,.js.motion .case-hero-intro,.js.motion .case-meta{animation:arrive 1000ms var(--ease) both}.js.motion .case-hero-intro{animation-delay:100ms}.js.motion .case-meta{animation-delay:180ms}.js.motion .cover-left{animation:cover-left 1400ms var(--ease) both}.js.motion .cover-main{animation:cover-main 1500ms var(--ease) 80ms both}.js.motion .cover-right{animation:cover-right 1400ms var(--ease) 160ms both}@keyframes cover-main{from{opacity:0;transform:translate3d(0,90px,0) rotateY(-7deg) rotateZ(-3deg)}to{opacity:1;transform:translate3d(0,0,80px) rotateY(-7deg) rotateZ(-3deg)}}@keyframes cover-left{from{opacity:0;transform:translate3d(-80px,50px,-60px) rotateY(17deg) rotateZ(-9deg)}to{opacity:1;transform:translate3d(0,0,-60px) rotateY(17deg) rotateZ(-9deg)}}@keyframes cover-right{from{opacity:0;transform:translate3d(80px,50px,0) rotateY(-18deg) rotateZ(8deg)}to{opacity:1;transform:translate3d(0,0,0) rotateY(-18deg) rotateZ(8deg)}}
@media(max-width:1100px){.case-layout{grid-template-columns:144px minmax(0,1fr);gap:40px}.case-hero-intro{gap:40px}.case-cover{height:500px}.cover-main{height:420px}.cover-right{height:350px}.case-rail a{font-size:0.75rem}.channel-diagram{gap:16px;padding:24px;grid-template-columns:1fr 20px 1fr}.channel-source{display:block;padding:14px}.channel-source span{display:block;text-align:left;margin-top:6px}.channel-destination{padding:20px 16px}.channel-destination h3{font-size:1rem}.flowchart{grid-template-columns:minmax(0,1fr) 120px;padding:24px;gap:20px}.flow-node{font-size:0.75rem}.case-metrics{gap:24px}.metric-value{font-size:3rem}.metrics-section{padding:28px}.strategy{gap:20px;padding:24px}.strategy-column+.strategy-column{padding-left:20px}.evidence-split{gap:24px}.chapter-heading{grid-template-columns:56px minmax(0,1fr);gap:20px}.chapter-number{font-size:3rem}.chapter-heading h2{font-size:2rem}.tier-card{flex-basis:75%;padding:24px}.media-stage{padding:28px}.case-subtitle{font-size:1.75rem}}
@media(max-width:800px){.case-layout{display:block}.case-rail{top:104px;z-index:15;background:rgba(18,16,22,.94);backdrop-filter:blur(16px);padding:12px 0 0;margin-bottom:48px}.case-rail nav{flex-direction:row;overflow:auto;gap:24px;scrollbar-width:none}.case-rail nav::-webkit-scrollbar{display:none}.case-rail a{white-space:nowrap;gap:8px;padding:8px 0 14px;font-size:0.75rem}.reading-progress{margin-top:0}.case-hero{padding-top:152px}.case-hero-intro{grid-template-columns:1fr 1fr;gap:32px}.case-subtitle{font-size:1.5rem}.case-cover{margin-bottom:48px}.case-chapter{scroll-margin-top:184px}.case-chapter+.case-chapter{margin-top:80px;padding-top:64px}.chapter-heading{padding-block:24px;margin-bottom:32px}.chapter-heading h2{font-size:2.25rem}.case-block{margin-block:40px}.showcase{margin-block:32px}.flowchart{grid-template-columns:minmax(0,1fr) 140px}.media-stage{padding:32px}.case-meta{gap:24px}.case-meta p{font-size:0.75rem}.case-metrics{gap:32px}.tier-card{flex-basis:60%}.case-more{margin-top:80px}.cover-main{left:22%;width:55%}.cover-right{right:-3%;width:26%}.cover-left{left:-9%;width:43%}.dialog-image{padding:20px}}
@media(max-width:600px){.case-hero{padding-top:132px;padding-bottom:32px}.case-hero h1{font-size:3.25rem;margin-top:24px}.back-link{font-size:0.75rem}.case-hero-intro{grid-template-columns:minmax(0,1fr);gap:24px;margin-top:24px}.case-subtitle{font-size:1.5rem;max-width:24ch}.case-hero-intro .prose{max-width:none}.case-hero-intro .prose p{font-size:0.875rem}.case-meta{flex-direction:column;gap:12px;margin-top:28px;padding-top:24px}.case-cover{height:340px;margin-bottom:32px}.cover-main{width:66%;left:17%;height:270px;top:42px;border-radius:8px}.cover-left{width:55%;left:-22%;top:140px;border-radius:8px}.cover-right{width:30%;right:-7%;top:90px;height:230px;border-radius:8px}.cover-orbit{width:550px;height:550px}.browser-bar{height:24px;padding-inline:8px;gap:3px}.browser-bar>span{width:4px;height:4px}.browser-bar p{font-size:0.75rem;margin-left:8px}.case-rail{top:92px;margin-bottom:36px}.case-rail nav{gap:20px}.case-rail a{font-size:0.75rem}.case-rail a>span{font-size:0.75rem;padding-top:0}.case-chapter{scroll-margin-top:154px}.case-chapter+.case-chapter{margin-top:64px;padding-top:48px}.section-title{font-size:2rem;margin-bottom:24px}.case-block{margin-block:32px}.block-title{font-size:1.5rem;line-height:1.4;margin-bottom:16px}.prose{font-size:0.875rem;line-height:1.85}.prose .copy+.copy{margin-top:16px}.opportunity{padding-left:20px;margin-block:40px}.opportunity .prose p{font-size:1.5rem;line-height:1.55}.opportunity h3{margin-bottom:16px}.two-columns{grid-template-columns:minmax(0,1fr);gap:0}.two-columns .case-block{margin-block:24px}.two-columns .prose{font-size:0.875rem}.chapter-heading{grid-template-columns:40px minmax(0,1fr);gap:16px;padding-block:16px}.chapter-number{font-size:2.25rem}.chapter-tags{font-size:0.75rem;gap:12px;margin-bottom:12px}.chapter-tags>span+span:before{margin-right:12px}.chapter-heading h2{font-size:1.75rem;line-height:1.3}.media-stage{padding:20px}.showcase{margin-block:28px}.showcase.portrait .media-stage{height:440px;padding:24px}.showcase.compact .media-stage{padding:20px}.media-caption{font-size:0.75rem;margin-top:12px}.expand-mark{opacity:1;right:8px;bottom:8px;width:28px;height:28px;font-size:1rem}.evidence-split,.evidence-split.reverse{grid-template-columns:minmax(0,1fr);gap:28px;margin-block:32px}.evidence-split.reverse .evidence-text{order:0}.evidence-split.reverse .showcase{order:0}.evidence-split .media-stage{padding:24px}.evidence-split .portrait .media-stage{height:420px}.evidence-split .prose{font-size:0.875rem}.callout{padding:24px;margin-block:28px}.callout .prose{font-size:0.875rem}.note .prose{font-size:0.75rem}.media-pair,.membership-pair{grid-template-columns:minmax(0,1fr);gap:28px;margin-block:28px}.media-pair .portrait .media-stage{height:440px}.demo-frame{padding:8px}.demo video{aspect-ratio:16/10}.diagram{padding:24px;margin-block:32px}.channel-diagram{grid-template-columns:minmax(0,1fr);gap:20px}.channel-source{display:flex;gap:12px;padding:16px}.channel-source strong{font-size:0.875rem}.channel-source span{margin-top:0;text-align:right;font-size:0.75rem}.diagram-arrow{transform:rotate(90deg);font-size:1.5rem;line-height:1}.channel-destination{min-height:0;padding:24px}.channel-destination h3{font-size:1.25rem}.diagram-overline{margin-bottom:12px}.channel-destination ul{font-size:0.75rem}.strategy{grid-template-columns:minmax(0,1fr);gap:24px}.strategy-column+.strategy-column{padding-left:0;border-left:0;border-top:1px solid var(--line);padding-top:24px}.strategy h3{font-size:0.875rem;margin-bottom:16px}.strategy li{font-size:0.75rem;margin-top:12px}.flowchart{grid-template-columns:minmax(0,1fr) 74px;padding:20px 16px;gap:12px}.flow-node{font-size:0.75rem;padding:12px 8px;line-height:1.5}.flow-pair{gap:10px}.flow-pair .flow-node{font-size:0.75rem;padding:10px 6px}.flow-timing{font-size:0.75rem}.flow-decision{font-size:0.75rem}.flow-success{padding-top:175px}.flow-success .flow-node{padding:12px 6px;font-size:0.75rem}.flowchart .flow-arrow{height:30px;line-height:30px}.flow-success:after{top:226px}.reward-grid{grid-template-columns:minmax(0,1fr);gap:24px;margin-top:24px}.reward-grid>div{display:grid;grid-template-columns:28px 1fr;gap:0 12px}.reward-index{grid-row:1/3;padding-top:2px}.reward-grid h4{font-size:1rem;margin:0 0 8px}.reward-grid p{grid-column:2;font-size:0.75rem}.reward-system>h3{font-size:1.5rem}.reward-system>p{font-size:0.75rem}.tier-gallery{margin-block:28px}.tier-track{gap:16px}.tier-card{flex-basis:88%;padding:24px;min-height:420px}.tier-card h4{font-size:1.5rem}.tier-card>p{font-size:0.75rem}.tier-card li{font-size:0.75rem}.comparison{grid-template-columns:minmax(0,1fr);gap:24px}.comparison>div+div{border-left:0;border-top:1px solid var(--line);padding-left:0;padding-top:24px}.comparison .prose{font-size:0.875rem}.impact-grid{grid-template-columns:minmax(0,1fr);gap:28px;margin-top:24px}.impact-lead{font-size:1.25rem}.metrics-section{padding:24px;margin-block:40px}.case-metrics{gap:20px;flex-wrap:wrap}.case-metric{min-width:110px}.result-label{margin-bottom:24px;font-size:0.75rem}.metric-label{font-size:0.75rem;margin-bottom:12px}.metric-value{font-size:2.5rem}.metric-change{font-size:0.75rem;margin-top:12px}.challenge{margin-block:40px;padding-top:28px}.challenge>h3{font-size:1.5rem;margin-bottom:24px}.challenge-grid{grid-template-columns:minmax(0,1fr);gap:28px}.challenge-grid .prose{font-size:0.875rem}.reflection-lead .prose{font-size:1.25rem;line-height:1.7}.case-more{padding-block:48px;margin-top:64px}.case-more>h2{font-size:1.75rem;max-width:20ch}.more-projects{grid-template-columns:minmax(0,1fr);gap:36px}.more-projects p{margin-top:16px;font-size:0.75rem}.more-projects h3{font-size:1.25rem}.image-dialog{width:calc(100vw - 24px);height:calc(100svh - 24px);border-radius:12px}.dialog-toolbar{padding:12px 16px;gap:16px;min-height:64px}.dialog-toolbar p{font-size:0.75rem}.dialog-close{font-size:0.75rem;padding:10px 12px}.dialog-image{height:calc(100% - 65px);padding:12px}.js.motion .cover-window{animation:none}}
@media(prefers-reduced-motion:reduce){.cover-window{will-change:auto;transform:none!important}.tier-track{scroll-behavior:auto}}
html.no-motion .cover-window{transform:none!important;will-change:auto}html.no-motion .tier-track{scroll-behavior:auto}

/* Product storytelling: full-width scenes, readable editorial copy, and UI close-ups. */
.case-hero{padding-top:152px;padding-bottom:64px}.case-hero h1{font-size:var(--type-step-72-136);letter-spacing:-.075em}.case-hero-intro{align-items:start;grid-template-columns:1.15fr 1fr;gap:96px;margin-top:48px}.case-subtitle{font-size:2.25rem;line-height:1.3;max-width:24ch}.case-hero-intro .prose{padding-top:4px}.case-meta{margin-top:48px}.case-campaign{width:100%;position:relative;background:#d2deec;margin-bottom:104px;overflow:hidden;color:#22272d}.campaign-scene{height:810px;position:relative;perspective:1600px;isolation:isolate;overflow:hidden;max-width:1800px;margin:auto}.campaign-word{position:absolute;left:50%;top:4%;transform:translateX(-50%);font-size:var(--type-step-120-280);font-weight:550;letter-spacing:-.075em;line-height:1;color:#9eb9d957;white-space:nowrap;z-index:-1}.campaign-device{position:absolute;left:50%;top:130px;width:900px;max-width:78%;border-radius:20px;overflow:hidden;transform:translateX(-50%) rotateX(8deg) rotateY(-9deg) rotateZ(-5deg);background:#f8fafc;box-shadow:30px 60px 110px #3b526d42,0 0 0 1px #ffffffbb;z-index:2;transition:transform 900ms var(--ease)}.campaign-device-bar{display:flex;align-items:center;justify-content:space-between;height:60px;padding-inline:28px;border-bottom:1px solid #282e350d;font-size:0.75rem;color:#577393}.campaign-device-bar>b{font-size:1.25rem;color:#22272d;letter-spacing:-.06em}.campaign-product{height:470px;display:flex;align-items:center;padding:48px 36px;position:relative}.campaign-product-copy{width:44%;position:relative;z-index:2}.campaign-product-copy>span{font-size:0.75rem;letter-spacing:.1em;color:#718baa}.campaign-product-copy>strong{display:block;font-size:3.25rem;line-height:1.05;letter-spacing:-.065em;font-weight:550;margin-top:24px}.campaign-purchase{display:flex;justify-content:space-between;font-size:0.75rem;margin-top:40px;padding:14px 16px;background:#506c8d;color:white;border-radius:8px;width:210px}.campaign-product>img{position:absolute;right:-18px;top:25px;height:100%;width:62%;object-fit:contain;mix-blend-mode:multiply;transform:rotate(-3deg)}.campaign-floating{position:absolute;z-index:5;background:#f3f7fbdf;backdrop-filter:blur(16px);border:1px solid #fff;border-radius:12px;box-shadow:0 22px 50px #3f577325;padding:24px}.campaign-floating>span{font-size:0.75rem;color:#6a86a7;display:block;margin-bottom:16px}.campaign-floating-left{bottom:110px;right:15%;transform:rotate(4deg)}.mini-options{display:flex;gap:8px}.mini-options>span{border:1px solid #b0c6e0;border-radius:6px;padding:9px 12px;font-size:0.75rem}.mini-options>span:first-child{background:#506c8d;color:white;border-color:#506c8d}.campaign-floating-right{top:86px;right:9%;transform:rotate(6deg)}.campaign-floating-right strong{font-size:2.75rem;line-height:1;font-weight:450;letter-spacing:-.06em}.campaign-floating-right strong span{font-size:1.5rem}.campaign-wallet{width:290px;position:absolute;bottom:70px;left:8%;z-index:6;transform:rotate(-10deg)}.wallet-card{position:relative;overflow:hidden;aspect-ratio:1.58;padding:24px;border-radius:16px;background:radial-gradient(ellipse at 100% 0,#6380a1,#283c54 58%,#1e2328);color:#f3f7fc;box-shadow:0 35px 65px #282e3542;border:1px solid #b8cbe26b}.wallet-top{display:flex;justify-content:space-between;font-size:0.75rem;letter-spacing:.12em}.wallet-tier{display:block;font-size:1.5rem;font-weight:450;letter-spacing:-.035em;margin-top:24px}.wallet-bottom{display:flex;justify-content:space-between;align-items:end;margin-top:24px}.wallet-bottom>div{display:flex;align-items:end;gap:12px}.wallet-bottom strong{font-size:2.25rem;font-weight:400;line-height:.9;letter-spacing:-.06em}.wallet-bottom>div>span{font-size:0.75rem;line-height:1.3;max-width:50px}.wallet-glyph{font-size:1.75rem;line-height:1;color:#acc7e7}.wallet-reflection{position:absolute;left:-30%;top:-150%;width:80%;height:400%;background:linear-gradient(90deg,transparent,#d3e3f515,transparent);transform:rotate(35deg);pointer-events:none}.campaign-orbit{position:absolute;width:900px;height:900px;border:1px solid #fff8;border-radius:50%;left:40%;top:16%;z-index:-1}.case-layout{display:block}.case-rail{top:108px;padding:0 0 16px;z-index:15;backdrop-filter:blur(18px);background:#111315ed;margin-bottom:72px;border-bottom:1px solid var(--line)}.case-rail nav{flex-direction:row;justify-content:space-between;gap:28px}.case-rail a{font-size:0.75rem;white-space:nowrap;padding:18px 0 4px}.reading-progress{margin-top:16px;height:1px}.case-content{width:100%}.case-chapter{scroll-margin-top:200px}.case-chapter>.section-title{max-width:760px;margin-inline:auto;font-size:3rem}.case-block{max-width:760px;margin:64px auto}.prose{max-width:none;font-size:1rem;line-height:1.9}.block-title{font-size:1.75rem;line-height:1.4;max-width:34ch;margin-bottom:24px}.case-chapter>.case-block:first-of-type{margin-top:40px}.opportunity{max-width:760px;margin:80px auto;padding-left:32px}.opportunity .prose p{font-size:2rem;line-height:1.5}.diagram{margin-inline:0;padding:48px;background:#1d2227;border-color:#a7c5e81c}.channel-diagram{grid-template-columns:1.1fr 100px 1fr;gap:40px}.channel-source{padding:20px 24px;border-radius:12px}.channel-source strong{font-size:1.25rem}.channel-source>span{font-size:0.75rem}.channel-destination{min-height:330px;padding:40px}.channel-destination h3{font-size:2rem}.channel-destination ul{font-size:1rem;line-height:2}.diagram-overline{font-size:0.75rem}.diagram-arrow{font-size:2.5rem}.strategy{padding:48px;gap:40px}.strategy h3{font-size:1.25rem;margin-bottom:32px}.strategy li{font-size:0.875rem;line-height:1.8;margin-top:20px}.strategy-column+.strategy-column{padding-left:36px}.two-columns{max-width:100%;gap:64px;margin-block:56px}.two-columns .case-block{margin:0}.two-columns .block-title{font-size:1.5rem}.two-columns .prose{font-size:1rem}.chapter-heading{grid-template-columns:150px minmax(0,1fr);gap:40px;padding:64px 0 80px;margin-bottom:32px;overflow:hidden}.chapter-number{font-size:8.25rem;line-height:.95;font-weight:400;letter-spacing:-.085em;color:#516985}.chapter-tags{font-size:0.75rem;margin-bottom:24px}.chapter-heading h2{font-size:3.5rem;line-height:1.15;letter-spacing:-.06em;max-width:24ch}.case-chapter+.case-chapter{padding-top:80px;margin-top:112px}.evidence-split{max-width:1120px;gap:64px;margin-block:64px}.evidence-split .prose{font-size:1rem}.evidence-split:has(.native-scene),.evidence-split.reverse:has(.native-scene){grid-template-columns:minmax(0,1fr);gap:48px}.evidence-split:has(.native-scene) .evidence-text{max-width:760px;margin:auto;order:0!important}.evidence-split:has(.native-scene) .native-scene{order:1!important;width:100%}.evidence-split .block-title{font-size:1.75rem}.callout{max-width:760px;margin:48px auto;background:none;border:0;border-left:2px solid var(--accent);border-radius:0;padding:8px 0 8px 28px}.callout .prose{font-size:1rem}.note{max-width:760px;margin:32px auto}.note .prose{font-size:0.75rem}.showcase{margin:56px 0}.media-stage{padding:48px;border-radius:16px;position:relative;background:#d7e2ef}.media-pair{gap:32px;margin-block:56px}.media-pair:has(.native-scene){grid-template-columns:minmax(0,1fr)}.media-pair:has(.native-scene) .native-scene{margin:0}.membership-pair>.media-caption{display:none}.media-pair>.media-caption{margin-top:-24px}.media-caption{max-width:760px;margin-inline:auto}.showcase.compact .media-stage{padding:48px}.comparison{padding:48px;gap:48px}.comparison h4{font-size:1.5rem}.comparison .prose{font-size:1rem}.comparison>div+div{padding-left:48px}.impact-grid{gap:56px}.impact-lead{font-size:1.75rem}.impact-grid .prose{font-size:1rem}.metrics-section{background:none;border:0;border-radius:0;padding:56px 0;margin-block:80px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.result-label{font-size:0.875rem;margin-bottom:40px}.case-metrics{gap:64px}.metric-value{font-size:var(--type-step-64-112);font-weight:400}.metric-label{font-size:0.875rem}.metric-change{font-size:1.25rem}.challenge{max-width:100%;margin-block:64px}.challenge>h3{font-size:2rem;max-width:28ch;line-height:1.35}.challenge-grid{gap:64px}.challenge-grid .prose{font-size:1rem}.challenge-grid h4{font-size:1rem}.reflection-lead{max-width:760px;margin:auto}.reflection-lead .prose{font-size:1.75rem;line-height:1.6}.reflection .case-block{max-width:760px}.reward-system{padding:48px}.reward-system>h3{font-size:2rem}.reward-system>p{font-size:1rem}.reward-grid h4{font-size:1.25rem}.reward-grid p{font-size:0.875rem}.reward-index{font-size:0.875rem}.tier-card{padding:36px;background:radial-gradient(ellipse at 100% 0,#37485c,#1e2328);min-height:440px}.tier-card h4{font-size:2rem}.tier-card>p,.tier-card li{font-size:0.875rem}.tier-symbol{margin-bottom:40px}.flowchart{padding:48px 64px;grid-template-columns:minmax(0,1fr) 220px;gap:48px}.flow-node{font-size:1rem;padding:18px 24px;max-width:380px}.flow-pair .flow-node{font-size:0.875rem}.flow-timing,.flow-decision{font-size:0.75rem}.flow-success{padding-top:199px}.flow-success:after{top:264px}.case-more{margin-top:104px}.native-scene{margin:64px 0;position:relative}.scene-surface{height:700px;overflow:hidden;position:relative;perspective:1400px;isolation:isolate;background:#dae5f1;border-radius:16px;color:#22282f}.scene-ghost{position:absolute;z-index:-1;left:4%;top:6%;font-size:var(--type-step-92-192);font-weight:550;line-height:1;letter-spacing:-.08em;color:#a8c0dd67;white-space:nowrap}.scene-original{margin-top:20px;display:inline-flex;gap:24px;align-items:center;padding:12px 0;background:none;border:0;font-size:0.75rem;line-height:1.5;color:var(--secondary);transition:color var(--duration)}.scene-original:hover{color:var(--accent)}.scene-eyebrow{font-size:0.75rem;letter-spacing:.1em;color:#748eac}.ui-light{background:#fafbfd;border:1px solid #fff;border-radius:16px;box-shadow:0 32px 72px #394d6522;color:#22282f}.ui-brand{font-size:0.75rem;font-weight:600;letter-spacing:.08em;color:#748eac}.finder-panel{position:absolute;z-index:3;left:7%;top:90px;width:390px;max-width:47%;padding:40px;transform:rotate(-4deg)}.finder-panel h4{font-size:3rem;font-weight:500;letter-spacing:-.065em;line-height:1.05;margin-top:32px}.finder-panel p{font-size:0.75rem;line-height:1.8;color:#6c88a8;margin-top:24px}.ui-cta{display:flex;justify-content:space-between;gap:24px;padding:16px 20px;background:#597697;border:0;border-radius:8px;color:white;font-size:0.75rem;width:100%;margin-top:32px}.finder-product{position:absolute;width:65%;height:85%;right:-8%;top:18%;transform:rotate(8deg);mix-blend-mode:multiply;z-index:1}.finder-product img{width:100%;height:100%;object-fit:contain}.finder-categories{position:absolute;display:flex;gap:10px;bottom:56px;left:14%;z-index:4;transform:rotate(3deg)}.finder-categories span{padding:14px 20px;background:#fafbfde8;border:1px solid #fff;border-radius:10px;font-size:0.75rem;box-shadow:0 20px 30px #495f7915}.floating-nails{position:absolute;left:-3%;top:26%;width:67%;height:auto;transform:rotate(-12deg);mix-blend-mode:multiply}.nails-cutout{display:block;width:100%;height:auto;filter:drop-shadow(0 30px 16px #2a374622)}.selection-panel{position:absolute;right:7%;top:80px;width:390px;max-width:42%;padding:32px;transform:rotate(4deg);z-index:2}.selection-panel h4{font-size:1.25rem;line-height:1.35;font-weight:500;letter-spacing:-.04em;margin-top:20px}.ui-price{display:block;font-size:2rem;line-height:1;margin:24px 0 28px;letter-spacing:-.05em}.ui-field{margin-top:20px}.ui-field>span{font-size:0.75rem;font-weight:500;display:block;margin-bottom:10px;color:#6986a7}.ui-options{display:flex;flex-wrap:wrap;gap:7px}.ui-options button{font-size:0.75rem;padding:10px 9px;border:1px solid #ccdbec;border-radius:6px;background:#fff;color:#567190;transition:background var(--duration),color var(--duration),border-color var(--duration)}.ui-options button[aria-pressed=true]{background:#587495;border-color:#587495;color:white}.selection-tag{position:absolute;left:12%;bottom:62px;display:flex;align-items:center;gap:20px;background:#f2f6fad6;padding:22px 26px;border:1px solid #fff;border-radius:12px;box-shadow:0 20px 40px #536d8c12;transform:rotate(-3deg)}.selection-tag strong{font-size:2.75rem;line-height:1;font-weight:450;letter-spacing:-.065em}.selection-tag span{font-size:0.75rem;line-height:1.5;max-width:130px;color:#6986a7}.bundle-intro{position:absolute;top:52px;left:56px}.bundle-intro h4{font-size:3rem;line-height:1;letter-spacing:-.06em;font-weight:450;margin-top:16px}.bundle-product{position:absolute;top:110px;left:12%;width:76%;height:270px;mix-blend-mode:multiply;transform:rotate(-4deg)}.staples-cutout{width:100%;height:100%;filter:drop-shadow(0 25px 15px #2b313922)}.bundle-options{position:absolute;left:12%;right:12%;bottom:64px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;align-items:end;perspective:1000px}.bundle-choice{padding:28px 16px;position:relative;min-height:190px;background:#f8fafcdf;border:1px solid #fff;border-radius:12px;color:#23292f;box-shadow:0 20px 45px #475e7913;display:flex;flex-direction:column;align-items:center;justify-content:center;transition:transform 500ms var(--ease),box-shadow 500ms,border-color 500ms,background 500ms}.bundle-choice[aria-pressed=true]{background:#f9fafc;border-color:#718dae;box-shadow:0 32px 65px #475e7833;transform:translateY(-20px)}.bundle-choice>span:not(.popular-label):not(.bundle-extra){font-size:1.25rem;letter-spacing:-.03em}.bundle-choice small{font-size:0.75rem;color:#849bb5;margin-top:12px}.bundle-choice strong{font-size:1.75rem;font-weight:450;letter-spacing:-.055em;margin-top:20px;line-height:1}.bundle-choice strong em{font-size:0.75rem;letter-spacing:0;font-style:normal;color:#849bb5}.popular-label{position:absolute;top:-12px;left:50%;transform:translateX(-50%);padding:6px 12px;background:#5a7697;color:#fff;white-space:nowrap;font-size:0.75rem;border-radius:5px}.bundle-extra{font-size:0.75rem;letter-spacing:.06em;margin-top:16px;color:#6380a1}.shipping-scene .scene-surface{background:#1a1e22;color:var(--ink)}.shipping-concept{position:absolute;top:180px;left:7%;width:40%;transform:rotate(-3deg)}.shipping-concept .scene-eyebrow{color:#87a8cf}.shipping-threshold{display:flex;align-items:center;gap:20px;margin-top:28px;line-height:1}.shipping-threshold>span{font-size:2.5rem;color:#506884;letter-spacing:-.06em;text-decoration:line-through}.shipping-threshold>i{font-size:1.75rem;font-style:normal;color:#6f8aa9}.shipping-threshold>strong{font-size:6.25rem;font-weight:400;letter-spacing:-.075em;color:#bad0e9}.shipping-next{display:block;color:#758eac;font-size:0.75rem;margin-top:24px}.cart-panel{position:absolute;top:72px;right:8%;width:390px;max-width:44%;padding:28px;transform:rotate(5deg)}.cart-title{display:flex;justify-content:space-between;font-size:1.25rem;letter-spacing:-.03em;border-bottom:1px solid #dae5f1;padding-bottom:20px}.shipping-message{font-size:0.75rem;text-align:center;line-height:1.7;margin-top:24px;color:#6986a7}.shipping-message strong{color:#3a4b60;font-weight:500}.shipping-meter{height:5px;border-radius:3px;background:#d7e2ef;margin-top:16px;overflow:hidden}.shipping-meter>span{height:100%;display:block;width:44.33%;background:#6985a6;transform-origin:left}.cart-item{margin-top:28px;display:grid;grid-template-columns:80px 1fr;gap:16px}.cart-item-art{align-self:start;mix-blend-mode:multiply}.cart-item-art svg{width:100%;height:auto}.cart-item>div>span{font-size:0.75rem;color:#8aabd1}.cart-item h4{font-size:0.75rem;line-height:1.6;font-weight:450;letter-spacing:-.02em;margin-top:8px}.cart-item strong{display:block;font-size:1.25rem;font-weight:450;margin-top:16px;letter-spacing:-.035em}.cart-item p{font-size:0.75rem;color:#8aabd1;margin-top:12px}.cart-bottom{margin-top:32px;padding-top:24px;border-top:1px solid #d7e2ef;display:flex;justify-content:space-between;align-items:center;font-size:0.75rem;color:#8198b4}.cart-bottom>span:last-child{border:1px solid #cedbec;padding:10px 14px;border-radius:6px;font-size:0.875rem;color:#55708f}.wallet-scene .scene-surface{background:#ccdbec}.wallet-orbits{position:absolute;inset:0;overflow:hidden}.wallet-orbits>span{position:absolute;width:850px;height:850px;border:1px solid #fff9;border-radius:50%;left:50%;top:50%;transform:translate(-50%,-50%)}.wallet-orbits>span:nth-child(2){width:650px;height:650px}.wallet-orbits>span:nth-child(3){width:450px;height:450px}.wallet-stage-card{width:490px;max-width:62%;position:absolute;left:14%;top:150px;z-index:3;transform:rotate(-12deg)}.wallet-stage-card .wallet-card{padding:36px;border-radius:20px}.wallet-stage-card .wallet-top{font-size:0.75rem}.wallet-stage-card .wallet-tier{font-size:2.25rem;margin-top:40px}.wallet-stage-card .wallet-bottom{margin-top:46px}.wallet-stage-card .wallet-bottom strong{font-size:3.5rem}.wallet-stage-card .wallet-bottom>div>span{font-size:0.75rem;max-width:70px}.wallet-stage-card .wallet-glyph{font-size:2.75rem}.wallet-stack-back{position:absolute;left:21%;top:110px;width:490px;max-width:62%;aspect-ratio:1.58;background:#83a5cd;border:1px solid #cbdaec;border-radius:20px;transform:rotate(9deg);box-shadow:0 30px 60px #475d7726}.wallet-entry{position:absolute;z-index:5;right:9%;bottom:85px;width:300px;max-width:40%;padding:28px;transform:rotate(7deg)}.wallet-entry>span{font-size:0.75rem;color:#889eb8;letter-spacing:.08em}.wallet-entry h4{font-size:2rem;letter-spacing:-.05em;font-weight:450;line-height:1.15;margin-top:28px}.wallet-entry>div{display:flex;justify-content:space-between;gap:20px;font-size:0.75rem;color:#8198b3;margin-top:32px}.rewards-dashboard .scene-surface{height:620px;background:#dae5f1}.dashboard-window{position:absolute;left:12%;right:12%;top:100px;padding:32px;transform:rotate(-4deg)}.dashboard-head{display:flex;justify-content:space-between;align-items:center}.dashboard-head>span:last-child{padding:8px 12px;border-radius:6px;background:#dfe8f3;color:#6783a4;font-size:0.75rem}.dashboard-balance{position:relative;display:flex;flex-direction:column;gap:16px;margin-top:32px}.dashboard-balance>span:first-child{font-size:0.75rem;color:#889eb8}.dashboard-balance>strong{font-size:4.5rem;line-height:1;letter-spacing:-.07em;font-weight:400}.dashboard-track{position:absolute;right:0;top:50%;width:58%;height:5px;background:#dce6f2;border-radius:5px}.dashboard-track>i{display:block;width:74%;height:5px;background:#869db7;border-radius:5px}.dashboard-links{display:flex;gap:32px;padding-block:24px;border-bottom:1px solid #dce6f2;font-size:0.75rem;color:#889eb8}.dashboard-offers{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-top:24px}.dashboard-offers>div{display:flex;flex-direction:column;gap:12px}.dashboard-offers>div>span:first-child{font-size:0.75rem;color:#889eb8}.dashboard-offers strong{font-size:1rem;font-weight:450}.dashboard-offers>div>span:last-child{font-size:0.75rem;color:#6582a3}
@media(min-width:1600px){.campaign-scene{height:900px}.campaign-device{top:170px;width:1000px}.campaign-product{height:500px}}
@media(max-width:1000px){.case-hero-intro{gap:48px}.case-subtitle{font-size:2rem}.campaign-scene{height:680px}.campaign-device{max-width:82%;top:110px}.campaign-product{height:390px}.campaign-product-copy>strong{font-size:2.5rem}.campaign-product-copy>span{font-size:0.75rem}.campaign-purchase{font-size:0.75rem;width:180px;margin-top:28px}.campaign-floating-right{right:5%;top:60px;padding:18px}.campaign-floating-right strong{font-size:2.25rem}.campaign-floating-left{right:6%;bottom:85px;padding:18px}.campaign-wallet{width:240px;left:4%;bottom:40px}.campaign-wallet .wallet-card{padding:20px}.campaign-wallet .wallet-tier{font-size:1.25rem;margin-top:20px}.campaign-wallet .wallet-bottom{margin-top:20px}.campaign-wallet .wallet-bottom strong{font-size:2rem}.scene-surface{height:620px}.finder-panel{padding:28px;left:5%;top:80px;max-width:48%}.finder-panel h4{font-size:2.5rem}.finder-categories{left:8%;gap:8px;bottom:48px}.finder-categories span{font-size:0.75rem;padding:12px}.selection-panel{max-width:45%;right:4%;padding:24px;top:64px}.selection-panel h4{font-size:1rem}.ui-price{font-size:1.75rem;margin:20px 0}.ui-options button{font-size:0.75rem;padding:8px}.ui-field{margin-top:16px}.ui-field>span{font-size:0.75rem}.selection-tag{left:5%;bottom:65px;padding:18px}.selection-tag strong{font-size:2.25rem}.selection-tag span{font-size:0.75rem;max-width:100px}.bundle-intro{top:40px;left:40px}.bundle-intro h4{font-size:2.5rem}.bundle-product{top:100px;height:250px}.bundle-options{bottom:40px;left:8%;right:8%;gap:16px}.bundle-choice{min-height:170px;padding:24px 12px}.bundle-choice strong{font-size:1.5rem}.shipping-threshold{gap:12px}.shipping-threshold>strong{font-size:5rem}.shipping-threshold>span{font-size:2rem}.cart-panel{right:5%;max-width:47%;padding:24px}.shipping-concept{left:5%;width:40%}.wallet-stage-card{left:9%;max-width:67%}.wallet-entry{right:5%;bottom:64px}.channel-diagram{grid-template-columns:1fr 50px 1fr;gap:24px}.channel-source strong{font-size:1rem}.channel-source>span{font-size:0.75rem}.channel-destination{padding:28px}.channel-destination h3{font-size:1.5rem}.chapter-heading{grid-template-columns:100px minmax(0,1fr);gap:32px}.chapter-number{font-size:5.75rem}.chapter-heading h2{font-size:2.75rem}.strategy{gap:24px;padding:36px}.strategy-column+.strategy-column{padding-left:24px}.two-columns{gap:40px}.flowchart{grid-template-columns:minmax(0,1fr) 170px;padding:40px;gap:32px}.flow-node{font-size:0.875rem}.flow-pair .flow-node{font-size:0.75rem}.case-metrics{gap:40px}.metric-value{font-size:5rem}.challenge-grid{gap:40px}}
@media(max-width:800px){.case-rail{top:104px}.case-rail nav{gap:24px;justify-content:start}.case-rail a{font-size:0.75rem}.case-hero h1{font-size:5rem}.case-hero-intro{gap:32px}.case-subtitle{font-size:1.75rem}.case-block{max-width:100%;margin-block:48px}.case-chapter>.section-title{font-size:2.5rem}.chapter-heading{padding-block:48px 64px}.chapter-heading h2{font-size:2.5rem}.scene-surface{height:600px}.finder-panel{max-width:50%;padding:24px}.finder-panel h4{font-size:2rem}.finder-panel p{font-size:0.75rem}.finder-categories{left:5%;right:5%;flex-wrap:wrap;justify-content:center}.selection-panel{max-width:48%;right:4%;padding:24px}.selection-panel h4{font-size:1rem}.scene-ghost{font-size:6.25rem}.selection-tag{bottom:50px;left:4%;padding:16px;gap:12px}.selection-tag strong{font-size:2rem}.selection-tag span{font-size:0.75rem;max-width:80px}.bundle-choice>span:not(.popular-label):not(.bundle-extra){font-size:1.25rem}.bundle-choice strong{font-size:1.5rem}.bundle-options{gap:12px}.shipping-concept{top:200px}.shipping-threshold{gap:8px}.shipping-threshold>strong{font-size:4rem}.shipping-threshold>span{font-size:1.75rem}.shipping-threshold>i{font-size:1.25rem}.shipping-next{font-size:0.75rem;max-width:140px;line-height:1.6}.cart-panel{padding:20px;max-width:50%}.cart-title{font-size:1rem}.cart-item{grid-template-columns:55px 1fr;gap:12px}.cart-item h4{font-size:0.75rem}.cart-bottom{gap:12px}.cart-bottom>span{font-size:0.75rem}.cart-bottom>span:last-child{font-size:0.75rem;padding:8px;white-space:nowrap}.wallet-stage-card{top:140px;left:8%;max-width:70%}.wallet-stage-card .wallet-card{padding:28px}.wallet-stage-card .wallet-tier{font-size:1.75rem;margin-top:30px}.wallet-stage-card .wallet-bottom{margin-top:36px}.wallet-stage-card .wallet-bottom strong{font-size:2.75rem}.wallet-entry{max-width:44%;padding:24px;bottom:65px}.wallet-entry h4{font-size:1.75rem}.wallet-entry>div{font-size:0.75rem;gap:12px}.dashboard-window{left:7%;right:7%;padding:28px}.rewards-dashboard .scene-surface{height:570px}.opportunity{margin-block:64px}.opportunity .prose p{font-size:1.75rem}.two-columns{gap:32px}.channel-diagram{padding:32px;gap:20px;grid-template-columns:1fr 25px 1fr}.channel-source{padding:16px}.channel-source strong{font-size:0.875rem}.channel-source>span{font-size:0.75rem}.channel-destination{min-height:300px;padding:24px 20px}.channel-destination h3{font-size:1.25rem}.channel-destination ul{font-size:0.75rem}.diagram-arrow{font-size:1.75rem}.strategy{padding:28px;gap:20px}.strategy-column+.strategy-column{padding-left:20px}.strategy h3{font-size:1rem}.strategy li{font-size:0.75rem}.flowchart{padding:32px;gap:24px;grid-template-columns:minmax(0,1fr) 120px}.case-metrics{gap:32px}.metric-value{font-size:4rem}.challenge>h3{font-size:1.75rem}.challenge-grid .prose{font-size:0.875rem}.reflection-lead .prose{font-size:1.5rem}}
@media(max-width:600px){.case-hero{padding-top:132px;padding-bottom:40px}.case-hero h1{font-size:3.5rem;margin-top:24px}.case-hero-intro{grid-template-columns:minmax(0,1fr);gap:24px;margin-top:32px}.case-subtitle{font-size:1.5rem}.case-meta{margin-top:32px}.case-campaign{margin-bottom:32px}.campaign-scene{height:570px}.campaign-word{font-size:7.5rem;top:6%}.campaign-device{top:145px;max-width:none;width:500px;left:48%;border-radius:12px;transform:translateX(-50%) rotateX(6deg) rotateY(-8deg) rotateZ(-7deg)}.campaign-device-bar{height:38px;padding:0 16px;font-size:0.75rem}.campaign-device-bar>b{font-size:1rem}.campaign-product{height:255px;padding:28px 24px}.campaign-product-copy>span{font-size:0.75rem}.campaign-product-copy>strong{font-size:2rem;margin-top:16px}.campaign-purchase{font-size:0.75rem;width:145px;padding:10px;margin-top:24px}.campaign-product>img{right:-10px;top:12px;width:61%}.campaign-floating-right{top:75px;right:5%;padding:16px;transform:rotate(5deg)}.campaign-floating>span{font-size:0.75rem;margin-bottom:12px}.campaign-floating-right strong{font-size:2rem}.campaign-floating-right strong span{font-size:1.25rem}.campaign-floating-left{bottom:54px;right:3%;padding:14px;transform:rotate(3deg)}.mini-options{gap:5px}.mini-options>span{font-size:0.75rem;padding:7px}.campaign-wallet{width:200px;left:-10%;bottom:65px;transform:rotate(-12deg)}.campaign-wallet .wallet-card{padding:16px;border-radius:12px}.campaign-wallet .wallet-top{font-size:0.75rem}.campaign-wallet .wallet-tier{font-size:1rem;margin-top:16px}.campaign-wallet .wallet-bottom{margin-top:16px}.campaign-wallet .wallet-bottom strong{font-size:1.5rem}.campaign-wallet .wallet-bottom>div>span{font-size:0.75rem}.campaign-orbit{width:500px;height:500px;left:0;top:15%}.case-rail{top:92px;padding-bottom:12px;margin-bottom:40px}.case-rail nav{gap:20px}.case-rail a{font-size:0.75rem;padding-top:14px}.reading-progress{margin-top:12px}.case-chapter{scroll-margin-top:160px}.case-chapter>.section-title{font-size:2rem}.case-block{margin-block:32px}.block-title{font-size:1.5rem;margin-bottom:20px}.prose{font-size:0.875rem}.case-chapter+.case-chapter{margin-top:64px;padding-top:40px}.chapter-heading{grid-template-columns:45px minmax(0,1fr);gap:16px;padding-block:24px 40px;margin-bottom:24px}.chapter-number{font-size:2.75rem}.chapter-heading h2{font-size:1.75rem;line-height:1.25}.chapter-tags{font-size:0.75rem;margin-bottom:16px}.opportunity{margin-block:40px;padding-left:20px}.opportunity .prose p{font-size:1.5rem}.diagram{padding:24px;margin-block:32px}.channel-diagram{grid-template-columns:minmax(0,1fr);gap:20px}.channel-source strong{font-size:0.875rem}.channel-source>span{font-size:0.75rem}.channel-destination{min-height:0;padding:24px}.channel-destination h3{font-size:1.5rem}.channel-destination ul{font-size:0.875rem}.diagram-arrow{font-size:1.75rem}.strategy{grid-template-columns:minmax(0,1fr);gap:24px}.strategy-column+.strategy-column{padding-left:0;padding-top:24px}.strategy h3{font-size:1rem;margin-bottom:20px}.strategy li{font-size:0.875rem;margin-top:14px}.two-columns{grid-template-columns:minmax(0,1fr);gap:32px;margin-block:40px}.two-columns .prose{font-size:0.875rem}.two-columns .block-title{font-size:1.5rem}.evidence-split{gap:28px;margin-block:40px}.evidence-split .prose{font-size:0.875rem}.evidence-split .block-title{font-size:1.5rem}.evidence-split:has(.native-scene){gap:32px}.showcase{margin-block:32px}.media-stage{padding:24px}.showcase.compact .media-stage{padding:24px}.media-pair{gap:32px;margin-block:32px}.comparison{padding:24px;gap:24px}.comparison h4{font-size:1.25rem}.comparison>div+div{padding-left:0;padding-top:24px}.comparison .prose{font-size:0.875rem}.callout{margin-block:32px;padding-left:20px}.callout .prose{font-size:0.875rem}.note{margin-block:24px}.metrics-section{padding-block:32px;margin-block:48px}.result-label{font-size:0.75rem;margin-bottom:28px}.case-metrics{gap:24px}.metric-label{font-size:0.75rem}.metric-value{font-size:3rem}.metric-change{font-size:0.875rem}.challenge{margin-block:48px}.challenge>h3{font-size:1.5rem}.challenge-grid{gap:32px}.challenge-grid .prose{font-size:0.875rem}.challenge-grid h4{font-size:0.875rem}.impact-grid{gap:32px}.impact-lead{font-size:1.5rem}.impact-grid .prose{font-size:0.875rem}.reward-system{padding:24px}.reward-system>h3{font-size:1.75rem}.reward-system>p{font-size:0.875rem}.reward-grid h4{font-size:1.25rem}.reward-grid p{font-size:0.875rem}.tier-card{padding:28px;min-height:425px}.tier-card h4{font-size:1.75rem}.tier-card>p,.tier-card li{font-size:0.875rem}.flowchart{padding:20px 16px;grid-template-columns:minmax(0,1fr) 74px;gap:12px}.flow-node{font-size:0.75rem;padding:12px 8px}.flow-pair .flow-node{font-size:0.75rem}.flow-timing,.flow-decision{font-size:0.75rem}.flow-success{padding-top:175px}.flow-success:after{top:226px}.reflection-lead .prose{font-size:1.25rem}.native-scene{margin:40px 0}.scene-surface{height:620px;border-radius:16px}.scene-ghost{font-size:5rem;top:5%;left:4%}.scene-original{font-size:0.75rem;margin-top:12px}.finder-panel{top:62px;left:7%;max-width:none;width:73%;padding:24px;transform:rotate(-4deg)}.finder-panel h4{font-size:2.5rem;margin-top:24px}.finder-panel p{font-size:0.75rem;max-width:28ch;margin-top:20px}.ui-brand{font-size:0.75rem}.ui-cta{font-size:0.75rem;padding:14px;margin-top:24px}.finder-product{width:90%;height:58%;right:-28%;top:44%;transform:rotate(14deg);z-index:4}.finder-categories{bottom:30px;left:6%;right:6%;z-index:5;gap:6px}.finder-categories span{font-size:0.75rem;padding:9px}.selection-scene .scene-surface{height:770px}.floating-nails{width:100%;top:12%;left:-12%;transform:rotate(-15deg)}.selection-panel{top:330px;right:7%;width:84%;max-width:none;padding:24px;transform:rotate(4deg)}.selection-panel h4{font-size:1rem;max-width:30ch;margin-top:16px}.ui-price{font-size:1.75rem;margin-block:18px}.ui-field{margin-top:16px}.ui-options button{font-size:0.75rem;padding:8px}.ui-field>span{font-size:0.75rem}.selection-tag{left:auto;right:6%;bottom:auto;top:190px;transform:rotate(5deg);padding:14px;gap:12px;z-index:3}.selection-tag strong{font-size:2rem}.selection-tag span{font-size:0.75rem;max-width:75px}.bundle-scene .scene-surface{height:600px}.bundle-intro{top:32px;left:24px}.bundle-intro h4{font-size:2.25rem;margin-top:12px}.scene-eyebrow{font-size:0.75rem}.bundle-product{top:100px;left:0;width:100%;height:200px;transform:rotate(-6deg)}.bundle-options{left:5%;right:5%;bottom:58px;gap:8px}.bundle-choice{min-height:180px;padding:20px 8px;border-radius:10px}.bundle-choice>span:not(.popular-label):not(.bundle-extra){font-size:0.875rem}.bundle-choice small{font-size:0.75rem;margin-top:10px}.bundle-choice strong{font-size:1.25rem;margin-top:20px}.bundle-choice strong em{font-size:0.75rem;display:block;margin-top:6px}.popular-label{font-size:0.75rem;padding:5px 7px;top:-10px}.bundle-extra{font-size:0.75rem;margin-top:14px}.shipping-scene .scene-surface{height:760px}.shipping-concept{top:48px;left:8%;width:84%;transform:rotate(-3deg)}.shipping-threshold{margin-top:24px;gap:20px}.shipping-threshold>strong{font-size:5rem}.shipping-threshold>span{font-size:2.25rem}.shipping-threshold>i{font-size:1.5rem}.shipping-next{font-size:0.75rem;max-width:none;margin-top:16px}.cart-panel{top:280px;right:7%;width:84%;max-width:none;padding:24px;transform:rotate(5deg)}.cart-title{font-size:1rem}.shipping-message{font-size:0.75rem}.cart-item{grid-template-columns:60px 1fr;gap:12px}.cart-item h4{font-size:0.75rem}.cart-item strong{font-size:1.25rem}.cart-item p{font-size:0.75rem}.cart-bottom{margin-top:24px;padding-top:20px}.cart-bottom>span{font-size:0.75rem}.cart-bottom>span:last-child{font-size:0.75rem;padding:8px}.wallet-scene .scene-surface{height:620px}.wallet-stage-card{max-width:none;width:87%;left:0;top:150px;transform:rotate(-12deg)}.wallet-stage-card .wallet-card{padding:24px;border-radius:16px}.wallet-stage-card .wallet-top{font-size:0.75rem}.wallet-stage-card .wallet-tier{font-size:1.75rem;margin-top:28px}.wallet-stage-card .wallet-bottom{margin-top:32px}.wallet-stage-card .wallet-bottom strong{font-size:2.5rem}.wallet-stage-card .wallet-bottom>div>span{font-size:0.75rem}.wallet-stage-card .wallet-glyph{font-size:1.75rem}.wallet-stack-back{left:12%;top:110px;width:87%;max-width:none;border-radius:16px}.wallet-entry{max-width:none;width:67%;right:3%;bottom:55px;padding:24px;transform:rotate(7deg)}.wallet-entry>span{font-size:0.75rem}.wallet-entry h4{font-size:1.75rem;margin-top:20px}.wallet-entry>div{font-size:0.75rem;margin-top:24px;gap:12px}.rewards-dashboard .scene-surface{height:560px}.dashboard-window{left:4%;right:4%;top:80px;padding:24px;transform:rotate(-4deg)}.dashboard-head>span:last-child{font-size:0.75rem;padding:6px 8px}.dashboard-balance>span:first-child{font-size:0.75rem}.dashboard-balance>strong{font-size:4rem}.dashboard-balance{margin-top:24px}.dashboard-track{width:48%}.dashboard-links{gap:24px;font-size:0.75rem;padding-block:20px}.dashboard-offers{gap:20px}.dashboard-offers strong{font-size:0.875rem}.dashboard-offers>div>span:first-child,.dashboard-offers>div>span:last-child{font-size:0.75rem}}
@media(prefers-reduced-motion:reduce){[data-depth],.campaign-device,.campaign-wallet,.bundle-choice{transition:none!important}}
[data-depth]{transition:translate 850ms cubic-bezier(.22,1,.36,1);will-change:translate}
@media(prefers-reduced-motion:reduce){[data-depth]{translate:none!important;will-change:auto}}
html.no-motion [data-depth]{translate:none!important;will-change:auto}
@media(min-width:801px){.selection-scene{height:1250px}.selection-scene .scene-surface{position:sticky;top:140px;height:700px}.selection-scene .scene-original{position:absolute;left:0;bottom:0}.selection-scene .floating-nails{transform:translateX(calc(var(--scene-phase,0)*-24px)) rotate(calc(-12deg + var(--scene-phase,0)*6deg)) scale(calc(1 + var(--scene-phase,0)*.09))}.selection-scene .selection-panel{transform:translateX(calc((1 - var(--scene-phase,0))*40px)) rotate(calc(5deg - var(--scene-phase,0)*5deg))}.selection-scene .selection-tag{transform:translateY(calc(var(--scene-phase,0)*-24px)) rotate(-3deg)}}
.wallet-card:hover .wallet-reflection{transform:translateX(150%) rotate(35deg);transition:transform 1500ms var(--ease)}
.native-scene{scroll-margin-top:180px}
@media(max-width:600px){.native-scene{scroll-margin-top:160px}}

/* Freeman's client branding; the surrounding portfolio remains violet. */
.case-page{--canvas:#101113;--surface:#181c1a;--surface-hover:#1f242a;--ink:#eff3f7;--secondary:#a2aea6;--accent:#5f9de5;--accent-solid:#3f85d8;--accent-hover:#5798e4;--on-accent:#0d1115;--line:#ffffff1c;--image-canvas:#dfe5ed;background:var(--canvas);color:var(--ink)}
.case-page .header{background:rgba(24,21,17,.92)}
.case-page .case-rail{background:rgba(19,18,16,.94)}
.case-page .case-hero-glow{background:radial-gradient(ellipse at 90% 20%,#273e5a44,transparent 65%)}
.case-page .case-campaign{background:#c4d3e5}
.case-page .scene-surface{background:#d3deea;color:#19222d}
.case-page .scene-ghost{color:#758fad42}
.case-page .ui-light{background:#f8fafe;color:#19222d;border-color:#fff9}
.case-page .ui-cta,.case-page .ui-options button[aria-pressed=true],.case-page .campaign-purchase,.case-page .mini-options>span:first-child,.case-page .popular-label{background:#4a8bd7;border-color:#4a8bd7;color:#10171f}
.case-page .ui-options button{background:#f8fafe;border-color:#b8c9dd;color:#4f637b}
.case-page .shipping-scene .scene-surface{background:#151a1f;color:var(--ink)}
.case-page .shipping-threshold>strong{color:#79ace9}
.case-page .shipping-meter>span{background:#4a8bd7}
.case-page .bundle-choice[aria-pressed=true]{border-color:#538cce}
.case-page .wallet-card{background:radial-gradient(ellipse at 100% 0,#436996,#21364e 58%,#151f2a);border-color:#8bb1dd77;color:#e3eefb}
.case-page .wallet-tier{color:#cde1f8}
.case-page .wallet-glyph{color:#85addd}
.case-page .case-rail a:hover,.case-page .case-rail a[aria-current=true]{color:var(--accent)}
.case-page .case-meta,.case-page .case-rail a{color:var(--secondary)}
@media(max-width:600px){.case-metrics{display:grid;grid-template-columns:minmax(0,1fr);gap:32px}.case-metric{min-width:0}.metric-value{font-size:3.5rem}.scene-original{color:var(--secondary)}}
@media(max-width:360px){.channel-destination h3{font-size:1.25rem}.selection-panel{padding:20px}.ui-options button{font-size:0.75rem;padding:7px}.bundle-choice strong{font-size:1.25rem}.finder-panel h4{font-size:2.25rem}.campaign-device{width:460px}.wallet-stage-card .wallet-tier{font-size:1.5rem}.dashboard-window{padding:20px}.dashboard-offers{gap:12px}}
.ui-options button:disabled{opacity:.4;text-decoration:line-through;cursor:not-allowed}
.media-pair:has(.demo){grid-template-columns:minmax(0,1fr);gap:40px}
.media-pair .demo-frame{padding:20px;background:#161a1f;border-color:#506f9426;border-radius:16px}
.media-pair .demo video{max-height:640px;aspect-ratio:16/9}
@media(max-width:600px){.media-pair .demo-frame{padding:8px}.media-pair:has(.demo){gap:28px}}

.showcase,.native-scene,.diagram,.tier-gallery,.media-pair{margin-block:var(--case-space)}
.media-stage,.showcase.portrait .media-stage,.showcase.compact .media-stage,.evidence-split .media-stage,.evidence-split .portrait .media-stage{height:560px;padding:40px;display:flex;align-items:center;justify-content:center;border-radius:16px;background:#d3deea}
.zoom-target,.portrait .zoom-target{display:flex;align-items:center;justify-content:center;width:100%;height:100%;max-width:100%;border-radius:8px}
.zoom-target img,.portrait .zoom-target img,.compact .zoom-target img{width:100%;height:100%;max-width:100%;max-height:100%;object-fit:contain}
.media-caption{font-size:0.75rem;line-height:1.65;max-width:none;margin:16px 0 0;color:var(--secondary)}
.scene-original{margin-top:12px;font-size:0.75rem;padding:8px 0}
.scene-surface,.rewards-dashboard .scene-surface{height:640px;border-radius:16px}
.media-pair,.media-pair:has(.demo){grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;align-items:start}
.media-pair:has(.native-scene){grid-template-columns:minmax(0,1fr);gap:48px}
.media-pair .media-stage,.media-pair .portrait .media-stage{height:440px;padding:24px}
.media-pair .demo-frame{padding:12px;border-radius:16px}
.media-pair .demo video{max-height:none;aspect-ratio:16/10;border-radius:8px}
.media-pair .showcase,.media-pair .native-scene{margin:0}
.media-pair>.media-caption{margin-top:-24px}

/* Freeman: a continuous left-aligned reading column; typography follows semantic rank. */
.case-page{--case-space:48px;--case-body:1rem;--case-heading:"Space Grotesk",Inter,sans-serif;--case-label:ui-monospace,SFMono-Regular,Consolas,monospace;--reading:800px}
.case-content{text-align:left}
.case-chapter,.native-scene{scroll-margin-top:88px}
.case-chapter+.case-chapter{margin-top:80px;padding-top:48px}
.case-chapter>.section-title,.chapter-heading h2{font-family:var(--case-heading);font-size:2.5rem;line-height:1.2;font-weight:500;letter-spacing:-.035em;max-width:900px;text-wrap:pretty;margin:0}
.case-chapter>.section-title{margin-bottom:24px}
.chapter-heading{display:block;padding:0;margin:0 0 32px;overflow:visible;border:0}
.chapter-number{display:none}
.chapter-tags{font-family:var(--case-label);font-size:0.75rem;line-height:1.6;letter-spacing:.01em;gap:12px;margin-bottom:16px;color:var(--accent)}
.chapter-tags>span+span:before{margin-right:12px}
.case-block,.case-chapter>.case-block:first-of-type{display:block;width:100%;max-width:var(--reading);margin:var(--case-space) 0}
.case-chapter>.section-title+.case-block{margin-top:0}
.block-title,.two-columns .block-title,.evidence-split .block-title,.opportunity h3,.challenge>h3{font-family:var(--case-heading);font-size:1.5rem;line-height:1.35;font-weight:500;letter-spacing:-.025em;color:var(--ink);max-width:var(--reading);margin:0 0 16px;text-wrap:pretty}
.prose,.two-columns .prose,.evidence-split .prose,.callout .prose,.comparison .prose,.impact-grid .prose,.challenge-grid .prose,.opportunity .prose,.reflection-lead .prose{font-family:Inter,sans-serif;font-size:var(--case-body);line-height:1.8;color:#aebab2;max-width:var(--reading);letter-spacing:0;font-weight:400}
.opportunity .prose p,.reflection-lead .prose p{font-size:inherit;line-height:inherit;color:inherit;letter-spacing:inherit}
.prose strong{font-weight:550;color:#e1e7ef}
.prose p+p,.prose .copy+.copy{margin-top:16px}
.prose ul,.prose ol{padding-left:20px}.prose li{margin-top:12px;padding-left:4px}
.two-columns{display:block;margin:var(--case-space) 0;max-width:var(--reading)}
.two-columns .case-block{margin:0 0 32px;padding:0;border:0}
.two-columns>div:last-child .case-block{margin-bottom:0}
.evidence-split,.evidence-split.reverse,.evidence-split:has(.native-scene),.evidence-split.reverse:has(.native-scene){display:flex;flex-direction:column;gap:28px;max-width:none;margin:var(--case-space) 0;align-items:stretch}
.evidence-split .evidence-text,.evidence-split:has(.native-scene) .evidence-text{display:block;max-width:var(--reading);width:100%;margin:0;order:0}
.evidence-split .showcase,.evidence-split.reverse .showcase,.evidence-split .native-scene{order:1;margin:0}
.opportunity{display:block;max-width:var(--reading);margin:var(--case-space) 0;padding:0;border:0;border-radius:0}
.callout,.note{max-width:var(--reading);margin:28px 0;padding:0 0 0 20px;border:0;border-left:2px solid var(--accent);border-radius:0;background:none}
.note .prose{font-size:0.875rem;line-height:1.75}
.diagram{padding:32px;border-radius:16px;background:#16181a}
.strategy{gap:32px}.strategy-column+.strategy-column{padding-left:32px}
.strategy h3,.comparison h4,.reward-system>h3{font-family:var(--case-heading);font-size:1.25rem;font-weight:500;line-height:1.4;letter-spacing:-.02em;margin-bottom:20px}
.strategy li{font-size:0.875rem;line-height:1.75;margin-top:14px}
.comparison{gap:32px}.comparison>div+div{padding-left:32px}.comparison .prose{font-size:1rem}
.impact-grid{gap:32px;margin:24px 0 0}.impact-lead{font-family:var(--case-heading);font-size:1.5rem;line-height:1.4}.impact-grid .prose{font-size:1rem}
.metrics-section{margin:var(--case-space) 0;padding:32px 0}
.result-label{font-family:var(--case-label);font-size:0.75rem;line-height:1.6;letter-spacing:.02em;margin-bottom:24px}
.case-metrics{gap:48px}.metric-label{font-size:0.875rem;margin-bottom:16px}.metric-value{font-family:var(--case-heading);font-size:var(--type-step-56-88);line-height:1.05}.metric-change{font-size:0.875rem;margin-top:16px}
.challenge{display:block;max-width:var(--reading);margin:var(--case-space) 0;padding-top:28px}
.challenge-grid{display:block}.challenge-grid>div+div{margin-top:24px}.challenge-grid h4{font-family:var(--case-heading);font-size:1.25rem;line-height:1.4;margin-bottom:12px;color:var(--ink)}
.reflection-lead,.reflection .case-block{max-width:var(--reading);margin:24px 0 0}
.reflection .case-block{margin-top:32px}
.media-caption,.scene-original{font-family:var(--case-label);font-size:0.75rem;line-height:1.7;letter-spacing:0}
.tier-card{min-height:440px}.tier-card h4{font-family:var(--case-heading);font-size:1.75rem}.tier-card>p,.tier-card li{font-size:0.875rem}
@media(min-width:801px){.selection-scene{height:960px}.selection-scene .scene-surface{height:640px;top:176px}.selection-scene .scene-original{bottom:0}}
@media(max-width:1100px){.media-stage,.showcase.portrait .media-stage,.showcase.compact .media-stage,.evidence-split .media-stage,.evidence-split .portrait .media-stage{height:480px;padding:32px}.media-pair .media-stage,.media-pair .portrait .media-stage{height:360px;padding:20px}}
@media(max-width:800px){.case-page{--case-space:40px}.case-chapter>.section-title,.chapter-heading h2{font-size:2.25rem}.media-pair,.media-pair:has(.demo){grid-template-columns:minmax(0,1fr);gap:28px}.media-pair .media-stage,.media-pair .portrait .media-stage{height:480px}.scene-surface{height:600px}.strategy{gap:24px}.strategy-column+.strategy-column{padding-left:24px}}
@media(max-width:600px){.case-page{--case-space:36px;--case-body:1rem}.case-chapter+.case-chapter{margin-top:56px;padding-top:36px}.case-chapter>.section-title,.chapter-heading h2{font-size:1.75rem;line-height:1.25}.chapter-heading{margin-bottom:24px}.chapter-tags{font-size:0.75rem;gap:8px;margin-bottom:12px}.chapter-tags>span+span:before{margin-right:8px}.block-title,.two-columns .block-title,.evidence-split .block-title,.opportunity h3,.challenge>h3{font-size:1.5rem;margin-bottom:14px}.two-columns .case-block{margin-bottom:28px}.media-stage,.showcase.portrait .media-stage,.showcase.compact .media-stage,.evidence-split .media-stage,.evidence-split .portrait .media-stage,.media-pair .media-stage,.media-pair .portrait .media-stage{height:360px;padding:16px;border-radius:12px}.diagram{padding:24px;border-radius:12px}.strategy{display:block}.strategy-column+.strategy-column{padding:24px 0 0;margin-top:24px;border-left:0;border-top:1px solid var(--line)}.strategy h3{margin-bottom:16px}.strategy li{font-size:0.875rem}.comparison{display:block}.comparison>div+div{padding:24px 0 0;margin-top:24px;border-left:0;border-top:1px solid var(--line)}.impact-grid{grid-template-columns:minmax(0,1fr);gap:24px}.metrics-section{padding:28px 0}.case-metrics{display:grid;grid-template-columns:minmax(0,1fr);gap:28px}.metric-value{font-size:3.75rem}.result-label{margin-bottom:24px}.media-pair:has(.native-scene){gap:28px}.selection-scene .scene-surface{height:770px}.bundle-scene .scene-surface{height:600px}.shipping-scene .scene-surface{height:760px}.wallet-scene .scene-surface{height:620px}.rewards-dashboard .scene-surface{height:560px}.scene-surface{border-radius:12px}.flowchart{padding:20px 16px}.tier-card{min-height:420px;padding:28px}.tier-card h4{font-size:1.75rem}.tier-card>p,.tier-card li{font-size:0.875rem}}
.opportunity{scroll-margin-top:208px}

/* Compact chapter switcher, distinct from the global navigation. */
.case-page .case-rail{width:100%;max-width:100%;margin:0 auto 64px;padding:6px;top:108px;border:1px solid #ffffff15;border-radius:20px;background:rgba(24,22,19,.94);box-shadow:0 8px 24px #00000018;backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px)}
.case-page .case-rail nav{display:flex;flex-direction:row;justify-content:space-between;gap:4px;overflow:auto;scrollbar-width:none}
.case-page .case-rail nav::-webkit-scrollbar{display:none}
.case-page .case-rail a{display:flex;align-items:center;justify-content:center;gap:9px;padding:11px 18px;border:1px solid transparent;border-radius:14px;font-size:0.75rem;font-weight:450;line-height:1.4;white-space:nowrap;color:#abb6af;transition:background 220ms ease,color 220ms ease,border-color 220ms ease}
.case-page .case-rail a>span{padding:0;font-size:0.75rem;line-height:1;color:#6c7d72;font-weight:400}
.case-page .case-rail a:hover{background:#ffffff07;color:#e7ecf2}
.case-page .case-rail a[aria-current=true]{color:#e4effb;background:#458de11a;border-color:#639fe52b}
.case-page .case-rail a[aria-current=true]>span{color:#5999e5}
.case-page .case-rail a:focus-visible{outline:2px solid #5999e5;outline-offset:-2px}
.case-page .case-rail .reading-progress{display:block;height:2px;margin:6px 10px 0;width:calc(100% - 20px);border-radius:2px;background:#ffffff0c}.case-page .reading-progress>span{transition:transform 100ms linear}
@media(max-width:900px){.case-page .case-rail a{padding:10px 13px;font-size:0.75rem;gap:7px}}
@media(max-width:600px){.case-page .case-rail{top:92px;width:100%;padding:5px;border-radius:17px;margin-bottom:36px}.case-page .case-rail a{flex-shrink:0;padding:10px 12px;border-radius:12px;font-size:0.75rem}.case-page .case-rail a>span{font-size:0.75rem}}
@media(prefers-reduced-transparency:reduce){.case-page .case-rail{background:#151417;backdrop-filter:none;-webkit-backdrop-filter:none}}

/* Reading mode replaces the site header; reversing scroll restores it. */
.case-page .header#header{transition:transform 300ms cubic-bezier(.22,1,.36,1),opacity 220ms ease}
.case-page .case-rail{transition:top 300ms cubic-bezier(.22,1,.36,1),border-radius 300ms ease}
.case-page.reading-down .header#header{transform:translateY(calc(-100% - 40px));opacity:0;pointer-events:none}
.case-page.reading-down .case-rail{top:16px;border-top-color:#ffffff15;border-radius:20px;box-shadow:0 8px 24px #00000020}
@media(max-width:600px){.case-page .case-rail nav{justify-content:flex-start}.case-page .case-rail .reading-progress{margin-top:5px}.case-page.reading-down .case-rail{top:12px;border-radius:17px}}
@media(prefers-reduced-motion:reduce){.case-page .header#header,.case-page .case-rail,.case-page .reading-progress>span{transition:none}}

/* Evidence-first case study. Original UI pixels are never recolored or reconstructed. */
.case-page{--reading:740px;--case-body:1.25rem;--case-heading:Inter,system-ui,sans-serif;--case-space:56px;--secondary:#bbb8c1;--accent:#5f9de5;font-family:Inter,system-ui,sans-serif}
.case-page .container{width:calc(100% - 80px);max-width:1160px}
.case-hero{padding:150px 0 48px}.case-hero h1{font-size:var(--type-step-56-96);letter-spacing:-.055em;margin-top:24px}.case-hero-intro{gap:64px;margin-top:32px;grid-template-columns:1.2fr 1fr}.case-subtitle{font-size:var(--type-step-28-36);line-height:1.28}.case-hero-intro .prose p{font-size:1rem;line-height:1.75}.case-meta{font-size:0.875rem;gap:40px;margin-top:32px;padding-top:24px}
.case-page .case-campaign{background:transparent;color:inherit;overflow:visible;margin-bottom:64px}.case-campaign .showcase{margin:0}.case-campaign .media-stage{background:radial-gradient(ellipse at 50% 10%,#2a3a4c,#1d221f 70%);padding:32px;border-color:#ffffff18}
.case-page .case-layout{display:block}.case-content{max-width:100%}.case-rail{z-index:40}
.case-page .glass-panel{background:none;border:0;box-shadow:none;padding:0;border-radius:0;backdrop-filter:none}.glass-panel:before,.glass-panel:after{display:none}.case-page .chapter-overview{padding:0 0 24px;border-bottom:1px solid var(--line)}
.case-page .chapter-heading h2{font-size:var(--type-step-32-44);max-width:29ch;line-height:1.2}.chapter-tags{font-size:0.75rem}.case-chapter+.case-chapter{margin-top:96px;padding-top:64px}.case-chapter{scroll-margin-top:110px}
.case-page .prose,.case-page .two-columns .prose,.case-page .evidence-split .prose,.case-page .challenge-grid .prose{font-size:1.25rem;line-height:1.8;color:#bbb8c1}.case-page .block-title{font-size:1.75rem;line-height:1.35;max-width:36ch}.case-page .case-block{max-width:740px}.prose strong{color:#ecf3fb}
.case-page .showcase{overflow:visible;perspective:none;transform:none}.case-page .media-stage,.case-page .showcase.portrait .media-stage,.case-page .showcase.compact .media-stage,.case-page .evidence-split .media-stage,.case-page .media-pair .media-stage{height:auto;min-height:0;display:block;padding:28px;background:#e8eaee;border:1px solid #ffffff19;border-radius:16px;overflow:hidden}
.case-page .zoom-target,.case-page .portrait .zoom-target{height:auto;display:block;width:100%;cursor:zoom-in;background:transparent;position:relative;transition:box-shadow .4s ease;border-radius:5px}
.case-page .zoom-target img,.case-page .portrait .zoom-target img,.case-page .compact .zoom-target img{display:block;width:100%;height:auto;max-height:none;object-fit:contain;transform:none;filter:none;border-radius:4px}
.case-page .showcase.portrait .zoom-target{max-width:520px;margin:auto}.case-page .showcase.compact .zoom-target{max-width:960px;margin:auto}.case-page #visual-32 .zoom-target{max-width:310px}.case-page #visual-22 .zoom-target{max-width:500px}.case-page #visual-06 .zoom-target{max-width:600px}.case-page #visual-07 .zoom-target{max-width:800px}
.case-page .zoom-target:hover,.case-page .zoom-target:focus-visible{box-shadow:0 0 0 3px #3f85d877;outline:none}.case-page .media-caption{font-family:inherit;font-size:0.875rem;line-height:1.6;margin-top:14px;color:#a9a39b}.case-page .media-pair{align-items:start;gap:28px}.case-page .membership-pair{grid-template-columns:.65fr 1.35fr}
.case-page .demo-frame{padding:8px;background:#211f24;border:1px solid var(--line);border-radius:12px}.case-page .demo video{display:block;width:100%;height:auto;aspect-ratio:auto;background:#111;max-height:620px}
.case-page .diagram{background:#18171a;border:1px solid #ffffff12;padding:32px}.case-page .strategy li,.case-page .channel-destination ul{font-size:1rem}.case-page .callout{padding:20px 24px;border-radius:0 10px 10px 0;background:#458de107}.case-page .note .prose{font-size:0.875rem}
.case-page .metrics-section{padding:32px;border-radius:12px;background:linear-gradient(110deg,#5f9de50e,transparent);border:1px solid #5f9de526}.case-page .result-label{font-size:0.75rem}.case-page .metric-label{font-size:1rem}.case-page .metric-change{color:#75aae9;font-size:1rem}.case-page .metric-value{font-size:var(--type-step-44-76)}.case-page .case-metrics{gap:64px}
.case-page .challenge{max-width:900px;padding:32px;border:1px solid var(--line);border-radius:12px;background:#161518}.case-page .challenge>h3{font-size:1.5rem}.case-page .challenge-grid h4{margin-top:24px}
.case-page .original-tier{padding:0;min-height:0;border:0;background:none;box-shadow:none}.original-tier .showcase{margin:0}.case-page .original-tier .media-stage{padding:20px}.case-page .original-tier .zoom-target{max-width:300px;margin:auto}.tier-track{align-items:start}
.case-page .journey-map{border-radius:16px;background:#18171a;box-shadow:none}.case-page .journey-map h3{font-family:inherit}.case-page .reveal{transition:opacity .7s ease,transform .85s cubic-bezier(.22,1,.36,1)}.js.motion .case-page .reveal:not(.visible){opacity:0;transform:translateY(18px)}.js.motion .case-page .reveal.visible{opacity:1;transform:none}
.case-page .image-dialog{max-width:1500px;background:#18171a}.dialog-image{overflow:auto}.dialog-image img{max-width:100%;height:auto;object-fit:contain}
@media(max-width:800px){.case-page .container{width:calc(100% - 40px)}.case-hero-intro{grid-template-columns:1fr;gap:24px}.case-hero-intro .prose{max-width:640px}.case-page .membership-pair{grid-template-columns:1fr}.case-page .case-metrics{gap:32px}}
@media(max-width:600px){.case-page{--case-space:36px}.case-page .container{width:calc(100% - 32px)}.case-hero{padding-top:112px}.case-hero h1{font-size:3.25rem}.case-meta{flex-direction:column;gap:12px;font-size:0.875rem}.case-page .prose,.case-page .two-columns .prose,.case-page .evidence-split .prose,.case-page .challenge-grid .prose{font-size:1rem;line-height:1.75}.case-page .block-title{font-size:1.5rem}.case-page .media-stage,.case-page .showcase.portrait .media-stage,.case-page .showcase.compact .media-stage,.case-page .evidence-split .media-stage,.case-page .media-pair .media-stage{padding:12px;border-radius:10px}.case-page .diagram,.case-page .metrics-section,.case-page .challenge{padding:22px}.case-chapter+.case-chapter{margin-top:64px;padding-top:40px}}
@media(prefers-reduced-motion:reduce){.case-page .reveal{transition:none;transform:none!important;opacity:1!important}}
.case-summary{margin-bottom:48px;border-top:1px solid var(--line);padding-top:24px}.case-summary>p{font-size:0.75rem;color:#92a097;letter-spacing:.12em;margin-bottom:24px}.case-summary>div{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}.case-summary a{display:flex;flex-direction:column;gap:12px}.case-summary strong{font-size:var(--type-step-36-60);line-height:1.1;color:var(--accent);font-weight:500;letter-spacing:-.045em}.case-summary span{color:#bbb8c1;font-size:1rem}.case-summary a:hover span{text-decoration:underline;text-underline-offset:5px}.media-caption>span{color:#8e8982}.showcase{scroll-margin-top:100px}
@media(max-width:600px){.case-summary>div{gap:16px}.case-summary strong{font-size:2rem}.case-summary span{font-size:0.75rem}}
/* Editorial reading layout: dedicated desktop contents rail, generous evidence column. */
.case-rail-title,.case-rail-status{display:none}
@media(min-width:1000px){
 .case-page .case-layout{display:grid;grid-template-columns:164px minmax(0,1fr);gap:clamp(36px,4.2vw,76px);max-width:1360px;align-items:start}
 .case-page .case-rail,.case-page.reading-down .case-rail{position:sticky;align-self:start;top:140px;width:100%;margin:0;padding:0 0 0 18px;background:none;border:0;border-left:1px solid #ffffff14;border-radius:0;box-shadow:none;backdrop-filter:none;-webkit-backdrop-filter:none;transition:none;max-height:calc(100svh - 180px);overflow:auto}
 .case-page .case-rail nav{flex-direction:column;align-items:stretch;gap:5px;overflow:visible}
 .case-page .case-rail a{justify-content:flex-start;gap:10px;font-size:0.875rem;font-weight:450;line-height:1.5;white-space:normal;padding:10px 0;border:0;border-radius:0;position:relative;background:none}
 .case-page .case-rail a[aria-current=true]{background:none;border:0;color:#7baee9}
 .case-page .case-rail a[aria-current=true]:before{content:'';position:absolute;left:-19px;top:12px;bottom:12px;width:3px;border-radius:2px;background:var(--accent)}
 .case-page .case-rail a:hover{background:none;color:#e9f2fc}.case-page .case-rail a>span{font-size:0.75rem;color:#7b7369}
 .case-page .case-rail-title{display:block;font-size:0.75rem;letter-spacing:.14em;line-height:1.6;color:#918b9a;margin:0 0 20px}
 .case-page .case-rail .reading-progress{width:100%;margin:26px 0 10px;height:2px;background:#ffffff16}
 .case-page .case-rail-status{display:block;font-size:0.75rem;line-height:1.5;color:#8e877e;font-variant-numeric:tabular-nums}
 .case-page .case-content{min-width:0}.case-page .case-chapter>.case-block,.case-page .two-columns,.case-page .evidence-text{max-width:700px}
 .case-page .chapter-overview{padding-top:8px;padding-bottom:24px}.case-page .chapter-heading{margin-bottom:36px}.case-page .chapter-tags{letter-spacing:.08em;text-transform:uppercase;font-size:0.75rem}
 .case-page .chapter-heading h2{font-size:var(--type-step-32-44);line-height:1.23;letter-spacing:-.035em}
 .case-page .challenge{padding:28px 32px}.case-page .media-stage{padding:24px}
 .case-page .strategy{gap:20px;padding:28px}.case-page .strategy-column+.strategy-column{padding-left:20px}.case-page .strategy li{font-size:0.875rem}
}
/* Shared editorial axes and deliberately distinct information ranks. */
.case-page .case-block,.case-page .two-columns,.case-page .evidence-text,.case-page .opportunity,.case-page .reflection-lead{max-width:none;width:100%}
.case-page .prose{max-width:720px}.case-page .block-title{max-width:720px;margin-bottom:20px;font-size:1.5rem;letter-spacing:-.025em}
.case-page .chapter-kicker{display:block;font-size:0.75rem;line-height:1.6;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);margin-bottom:20px;font-weight:500}
.case-page .chapter-statement{display:block;font-size:var(--type-step-32-48);line-height:1.16;letter-spacing:-.04em;max-width:24ch}
.case-page .chapter-heading h2{max-width:none}.case-page .chapter-tags{margin-bottom:24px;color:#8c8479;font-size:0.75rem}.case-page .chapter-overview{border-top:2px solid #458de177;border-bottom:1px solid var(--line);padding-top:28px;padding-bottom:8px;margin-bottom:56px}
.case-page .chapter-overview .case-block{margin-top:32px;margin-bottom:32px}.case-page .case-chapter+.case-chapter{border-top:0;padding-top:0;margin-top:112px}
.case-page .metrics-section{border:0;border-top:1px solid #458de155;border-bottom:1px solid #ffffff14;border-radius:0;padding:28px 0 32px;background:linear-gradient(90deg,#458de107,transparent)}
.case-page .challenge{max-width:none;padding:28px 0;background:none;border:0;border-top:1px solid var(--line);border-radius:0}.case-page .challenge-grid{display:grid;grid-template-columns:1fr 1fr;gap:32px}.case-page .challenge-grid>div+div{margin-top:0}.case-page .challenge-grid .prose{font-size:1rem}.case-page .challenge-grid h4:first-child{margin-top:0}
.evidence-scene{margin:56px 0;min-width:0}.evidence-stage{position:relative;aspect-ratio:1.35;background:radial-gradient(ellipse at 25% 12%,#e3eefb,#bbcbdd 78%);border-radius:18px;overflow:hidden;isolation:isolate;perspective:1400px;color:#232931}
.evidence-word{position:absolute;top:6%;left:5%;font-size:var(--type-step-72-152);font-weight:600;line-height:1;letter-spacing:-.055em;color:#7792b244;z-index:-1}
.evidence-product{position:absolute;width:67%;left:-8%;top:32%;mix-blend-mode:multiply;transform:translateY(var(--scene-drift,0px)) rotate(-8deg);transition:transform 900ms cubic-bezier(.22,1,.36,1)}
.evidence-ui{position:absolute;right:5%;top:12%;width:43%;padding:18px;background:white;border-radius:14px;box-shadow:0 30px 60px #33425426,0 2px 4px #33425416;transform:translateY(calc(var(--scene-drift,0px)*-.45)) rotate(3deg);transition:transform 900ms cubic-bezier(.22,1,.36,1)}
.evidence-pixels{display:block;width:100%;height:auto}.evidence-stat{position:absolute;bottom:9%;left:6%;display:flex;gap:18px;align-items:center;background:#f3f8fde8;border:1px solid #fff9;border-radius:12px;padding:20px 24px;box-shadow:0 16px 32px #33425414}.evidence-stat strong{font-size:2.75rem;font-weight:500;letter-spacing:-.05em}.evidence-stat span{font-size:0.75rem;line-height:1.5;color:#5b6570}
.evidence-bundle .evidence-stage{aspect-ratio:1.2}.evidence-bundle .evidence-product{width:83%;left:9%;top:22%;transform:translateY(var(--scene-drift,0px)) rotate(-6deg)}.evidence-bundle .evidence-ui{width:84%;left:8%;right:auto;top:auto;bottom:7%;transform:translateY(calc(var(--scene-drift,0px)*-.4));padding:18px}
.evidence-loyalty .evidence-stage{aspect-ratio:1.4;background:radial-gradient(ellipse at 20% 5%,#c0d8f4,#547caa 90%)}.evidence-loyalty .evidence-ui{left:7%;right:auto;top:24%;width:62%;padding:0;border-radius:20px;overflow:hidden;transform:translateY(var(--scene-drift,0px)) rotate(-7deg)}.evidence-secondary{position:absolute;right:5%;bottom:8%;width:44%;padding:10px;border-radius:14px;background:#f8f8f8;box-shadow:0 24px 48px #1d344e33;transform:translateY(calc(var(--scene-drift,0px)*-.5)) rotate(4deg);transition:transform 900ms cubic-bezier(.22,1,.36,1)}
.case-page .media-pair:has(.evidence-scene){display:block}.media-pair .evidence-scene{margin-top:0}.media-pair:has(.evidence-scene) .showcase{margin-top:48px}
.evidence-scene .media-caption{display:flex;justify-content:space-between;gap:20px;align-items:baseline;margin-top:16px}.evidence-scene .media-caption button{padding:0 0 4px;border:0;border-bottom:1px solid #5f9de566;background:none;color:#abc0d9;font:inherit;cursor:pointer;white-space:nowrap}.evidence-scene button:focus-visible{outline:2px solid var(--accent);outline-offset:4px}
@media(max-width:700px){.case-page .challenge-grid{grid-template-columns:1fr}.case-page .chapter-statement{font-size:2rem}.evidence-stage{aspect-ratio:.87}.evidence-word{font-size:4.5rem}.evidence-product{width:85%;left:-18%;top:42%}.evidence-ui{width:60%;right:4%;top:19%;padding:9px;border-radius:8px}.evidence-stat{left:5%;bottom:6%;padding:12px;gap:10px}.evidence-stat strong{font-size:2rem}.evidence-stat span{font-size:0.75rem}.evidence-bundle .evidence-stage{aspect-ratio:.92}.evidence-bundle .evidence-product{width:90%;left:5%;top:25%}.evidence-bundle .evidence-ui{width:92%;left:4%;bottom:10%;padding:8px}.evidence-loyalty .evidence-stage{aspect-ratio:1}.evidence-loyalty .evidence-ui{width:77%;left:5%}.evidence-secondary{width:58%;bottom:7%}.evidence-scene .media-caption{font-size:0.75rem;flex-wrap:wrap;gap:8px}}
@media(prefers-reduced-motion:reduce){.evidence-product,.evidence-ui,.evidence-secondary{transition:none!important;--scene-drift:0px!important}}
/* Edge-mounted contents: the article stays centered, the rail never takes a column. */
@media(min-width:1000px){
 .case-page .case-layout{display:block;max-width:1100px;width:calc(100% - 160px)}
 .case-page .case-rail,.case-page.reading-down .case-rail{position:fixed;left:12px;top:50%;transform:translateY(-50%);width:44px;max-height:75svh;overflow:visible;padding:18px 8px;border:0;opacity:0;visibility:hidden;pointer-events:none;z-index:60;background:none;transition:opacity .3s ease,visibility .3s}
 .case-page.within-case .case-rail{opacity:1;visibility:visible;pointer-events:auto}
 .case-page .case-rail:before{content:'';position:absolute;inset:-32px -160px -32px -12px;z-index:-1;background:linear-gradient(90deg,#101113 0%,#101113f7 65%,#10111300);opacity:0;pointer-events:none;transition:opacity .35s ease}
 .case-page .case-rail:hover:before,.case-page .case-rail:focus-within:before{opacity:1}
 .case-page .case-rail a{height:42px;padding:10px 0;white-space:nowrap;gap:12px;width:28px;overflow:visible}
 .case-page .case-rail a>span:first-child{font-size:0.75rem;color:#716a61;flex-shrink:0;width:20px;text-align:center;transition:color .25s}
 .case-page .case-rail a[aria-current=true]>span:first-child{color:var(--accent)}
 .case-page .case-rail a[aria-current=true]:before{left:-7px;top:15px;bottom:15px;width:2px}
 .case-page .case-rail a .rail-link-label{font-family:inherit;font-size:0.875rem;line-height:1.5;color:#abb6af;opacity:0;transform:translateX(-6px);pointer-events:none;transition:opacity .25s,transform .35s}
 .case-page .case-rail a[aria-current=true] .rail-link-label{color:#7baee9}
 .case-page .case-rail:hover a,.case-page .case-rail:focus-within a{width:160px}
 .case-page .case-rail:hover .rail-link-label,.case-page .case-rail:focus-within .rail-link-label{opacity:1;transform:none;pointer-events:auto}
 .case-page .case-rail-title{display:none}.case-page .case-rail .reading-progress{width:20px;margin:20px 0 0;height:2px;transition:width .35s}
 .case-page .case-rail:hover .reading-progress,.case-page .case-rail:focus-within .reading-progress{width:150px}
 .case-page .case-rail-status{position:absolute;width:170px;margin-top:10px;font-size:0.75rem;opacity:0;transition:opacity .25s;pointer-events:none}
 .case-page .case-rail:hover .case-rail-status,.case-page .case-rail:focus-within .case-rail-status{opacity:1}
}
.case-page .case-rail a .rail-link-label{padding:0}
@media(max-width:999px){.case-page .case-rail a .rail-link-label{font-size:inherit;color:inherit}}
/* Different compositions explain different decisions; image pixels remain untouched. */
.evidence-consolidation .evidence-stage{aspect-ratio:1.45;display:grid;grid-template-columns:1.25fr 50px 1fr;gap:24px;align-items:center;padding:32px;background:radial-gradient(ellipse at 100% 50%,#202a35,#18171b 70%)}
.scene-label{font-size:0.75rem;letter-spacing:.09em;line-height:1.6;color:#8c96a2;margin-bottom:24px;font-weight:500}.fragment-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}.fragment{padding:8px;background:#fff;border-radius:7px;box-shadow:0 12px 24px #0002;transform:translateY(var(--scene-drift,0px));transition:transform .8s cubic-bezier(.22,1,.36,1)}.fragment-0{rotate:-5deg}.fragment-2{rotate:4deg}.fragment-3{rotate:3deg}.fragment-5{rotate:-4deg}.consolidation-arrow{font-size:2rem;color:var(--accent);text-align:center}.consolidation-after>.evidence-pixels{border-radius:14px;background:#fff;box-shadow:0 24px 50px #0003;max-width:320px;margin:auto}.consolidation-after .scene-label{color:#8bb8ec}
.evidence-discovery .evidence-stage{aspect-ratio:1.2;background:radial-gradient(ellipse at 80% 20%,#354c68,#1c2024 80%)}.evidence-discovery .evidence-word{color:#66809e33;font-size:var(--type-step-60-120);top:5%}.discovery-banner{position:absolute;width:84%;left:8%;top:20%;border-radius:10px;overflow:hidden;box-shadow:0 25px 45px #0003;transform:translateY(calc(var(--scene-drift,0px)*-.5)) rotate(-2deg)}.discovery-feature{position:absolute;left:13%;bottom:6%;width:34%;border-radius:10px;overflow:hidden;box-shadow:0 25px 45px #0004;transform:translateY(var(--scene-drift,0px)) rotate(-4deg)}.discovery-categories{position:absolute;right:11%;bottom:9%;width:35%;border-radius:10px;overflow:hidden;box-shadow:0 25px 45px #0004;transform:translateY(calc(var(--scene-drift,0px)*-.3)) rotate(3deg)}
.evidence-shipping .evidence-stage{aspect-ratio:1.65;display:flex;align-items:center;gap:6%;padding:6%;background:radial-gradient(ellipse at 70% 50%,#24354a,#161a1f 80%)}.shipping-story{width:40%;color:#d9e4f2}.shipping-story .scene-label{color:#819bba}.shipping-story>span{font-size:2rem;color:#77889c;text-decoration:line-through}.shipping-story strong{display:block;font-size:var(--type-step-64-112);font-weight:500;letter-spacing:-.055em;line-height:1.2;color:#7dafea}.shipping-story>p:last-child{font-size:0.875rem;line-height:1.7;margin-top:20px;max-width:18ch;color:#a3afbe}.shipping-ui{width:54%;max-width:520px;padding:14px;background:white;border-radius:12px;box-shadow:0 24px 48px #0004;transform:translateY(var(--scene-drift,0px)) rotate(2deg)}
.case-page .zoom-target{max-width:var(--source-width,1100px)!important;margin-inline:auto}.case-page .original-tier .zoom-target{max-width:275px!important}.case-page #visual-32 .zoom-target{max-width:310px!important}.case-page #visual-06 .zoom-target{max-width:600px!important}.case-page .dialog-image img{width:auto;max-width:100%;height:auto;margin:auto}
@media(max-width:700px){.evidence-consolidation .evidence-stage{aspect-ratio:auto;grid-template-columns:1fr;gap:24px;padding:24px}.consolidation-before{max-width:450px}.consolidation-arrow{rotate:90deg}.consolidation-after>.evidence-pixels{max-width:250px}.scene-label{font-size:0.75rem;margin-bottom:16px}.fragment-grid{gap:10px}.evidence-discovery .evidence-stage{aspect-ratio:.95}.discovery-banner{width:92%;left:4%;top:23%}.discovery-feature{left:8%;width:40%;bottom:9%}.discovery-categories{right:6%;width:40%;bottom:13%}.evidence-shipping .evidence-stage{aspect-ratio:auto;flex-direction:column;padding:28px;gap:28px}.shipping-story{width:100%}.shipping-story strong{display:inline-block;margin-left:20px}.shipping-story>p:last-child{max-width:none;margin-top:12px}.shipping-ui{width:100%;max-width:440px}}
@media(prefers-reduced-motion:reduce){.fragment,.discovery-banner,.discovery-feature,.discovery-categories,.shipping-ui{transition:none;--scene-drift:0px}}
.evidence-consolidation .evidence-stage{align-items:start;padding-top:48px;padding-bottom:48px;aspect-ratio:auto}.consolidation-arrow{align-self:center}.consolidation-after .scene-label{max-width:320px;margin-inline:auto}.consolidation-after>.evidence-pixels{max-height:520px}.fragment-grid{padding-top:8px}.evidence-scene{scroll-margin-top:110px}
@media(max-width:700px){.evidence-consolidation .evidence-stage{padding:24px}}
/* A compact glass dock; no page-sized veil or particle field. */
@media(min-width:1000px){
 .case-page .case-rail,.case-page.reading-down .case-rail{left:14px;width:52px;padding:12px 8px 14px;border-radius:26px;background:linear-gradient(145deg,#2d332fc2,#23211ed6);border:1px solid #fff2;box-shadow:inset 0 1px 0 #ffffff17,0 8px 28px #0002;backdrop-filter:blur(24px) saturate(135%);-webkit-backdrop-filter:blur(24px) saturate(135%);isolation:isolate;transition:width .65s cubic-bezier(.22,1,.36,1),border-radius .65s cubic-bezier(.22,1,.36,1),box-shadow .5s,opacity .3s,visibility .3s}
 .case-page .case-rail:before{display:none}
 .case-page .case-rail:hover,.case-page .case-rail:focus-within{width:202px;border-radius:22px;box-shadow:inset 0 1px 0 #ffffff20,0 16px 42px #0003}
 .case-page .case-rail nav{position:relative;gap:4px;align-items:flex-start}
 .case-page .case-rail a,.case-page .case-rail:hover a,.case-page .case-rail:focus-within a{width:100%;height:44px;min-height:44px;padding:0 8px;gap:11px;border-radius:12px;display:flex;align-items:center;overflow:hidden;transform-origin:18px center;transform:translateX(calc(var(--dock-weight,0)*3px)) scale(calc(1 + var(--dock-weight,0)*.055));background:rgb(255 240 218 / calc(var(--dock-weight,0)*.07));transition:color .3s;will-change:transform}
 .case-page .case-rail a>span:first-child{width:18px;font-size:0.75rem;color:#aaa5b2}
 .case-page .case-rail a .rail-link-label{font-size:0.875rem;color:#d8dce1;opacity:0;transform:translateX(-5px);transition:opacity .28s ease,transform .55s cubic-bezier(.22,1,.36,1);text-shadow:none}
 .case-page .case-rail:hover .rail-link-label,.case-page .case-rail:focus-within .rail-link-label{opacity:1;transform:none;transition-delay:.07s}
 .case-page .case-rail a[aria-current=true]{background:#5f9de513}
 .case-page .case-rail a[aria-current=true]:before{left:0;top:17px;bottom:17px;width:2px;box-shadow:0 0 8px #6ca4e655}
 .case-page .case-rail a[aria-current=true] .rail-link-label{color:#94beee}
 .case-page .case-rail a:focus-visible{outline:1px solid #88b6ec;outline-offset:2px}
 .case-page .case-rail .reading-progress{width:22px;margin:12px 6px 0;height:2px;border-radius:2px;overflow:hidden;background:#ffffff16;transition:width .65s cubic-bezier(.22,1,.36,1)}
 .case-page .case-rail:hover .reading-progress,.case-page .case-rail:focus-within .reading-progress{width:168px}
 .case-page .case-rail-status{display:none}
 .case-page .case-rail:after{content:'✦';position:absolute;right:11px;top:-10px;font-size:1rem;color:#bdd6f4;opacity:0;transform:translateY(5px) scale(.65) rotate(-20deg);text-shadow:0 0 10px #72a9e955;transition:opacity .4s,transform .8s cubic-bezier(.22,1,.36,1);pointer-events:none}
 .case-page .case-rail:hover:after,.case-page .case-rail:focus-within:after{opacity:.85;transform:translateY(0) scale(1) rotate(0)}
}
@media(prefers-reduced-motion:reduce){.case-page .case-rail,.case-page .case-rail a,.case-page .case-rail .rail-link-label,.case-page .case-rail .reading-progress,.case-page .case-rail:after{transition:none!important}}
/* Match the global nav to the Freeman hero's outer content edges. */
.case-page .header#header{width:calc(100% - 80px);max-width:1160px}
@media(max-width:800px){.case-page .header#header{width:calc(100% - 40px)}}
@media(max-width:600px){.case-page .header#header{width:calc(100% - 32px)}}
/* Case opening: one reading column, quiet project facts, compact results. */
.case-page .case-hero{padding:144px 0 44px}
.case-page .case-hero .back-link{font-size:0.875rem;padding:8px 0;margin-bottom:32px;color:#a39d94}
.hero-editorial-grid{display:grid;grid-template-columns:minmax(0,1fr) 256px;gap:clamp(48px,7vw,112px);align-items:start}
.case-page .case-hero h1{font-size:var(--type-step-44-64);font-weight:550;letter-spacing:-.05em;line-height:1.08;margin:0 0 20px}
.case-page .case-hero-intro{display:flex;flex-direction:column;align-items:flex-start;gap:22px;margin:0}
.case-page .case-subtitle{font-size:var(--type-step-24-32);font-weight:450;line-height:1.32;letter-spacing:-.025em;max-width:30ch;color:#d8dde2;text-wrap:balance}
.case-page .case-hero-intro .prose{max-width:570px}
.case-page .case-hero-intro .prose p{font-size:1rem;line-height:1.75;color:#9f9aa7}
.case-page .case-meta{display:flex;flex-direction:column;gap:28px;margin:7px 0 0;padding:4px 0 4px 28px;border-top:0;border-left:1px solid #ffffff18}
.hero-meta-label{display:block;margin-bottom:9px;font-size:0.75rem;letter-spacing:.09em;text-transform:uppercase;color:#888291}
.hero-meta-value{display:block;font-size:0.875rem;line-height:1.7;max-width:22ch;color:#c5cbd2}
.case-page .case-summary{border-top:1px solid #ffffff1c;padding-top:24px;margin-bottom:40px}
.case-page .case-summary>p{font-size:0.75rem;letter-spacing:.12em;margin-bottom:24px;color:#898392}
.case-page .case-summary>div{gap:32px}
.case-page .case-summary a{gap:9px;padding-left:24px;border-left:1px solid #ffffff14}
.case-page .case-summary a:first-child{padding-left:0;border-left:0}
.case-page .case-summary strong{font-size:var(--type-step-32-44);font-weight:450;letter-spacing:-.045em;line-height:1.1;color:#78abe8}
.case-page .case-summary span{font-size:0.875rem;color:#a6b2aa;line-height:1.5}
@media(max-width:800px){.hero-editorial-grid{grid-template-columns:1fr;gap:28px}.case-page .case-meta{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:0;padding:24px 0 0;border-left:0;border-top:1px solid #ffffff12}.case-page .case-hero{padding-top:128px}.case-page .case-hero-intro .prose{max-width:620px}}
@media(max-width:600px){.case-page .case-hero{padding:112px 0 32px}.case-page .case-hero .back-link{margin-bottom:24px}.case-page .case-hero h1{font-size:2.75rem;margin-bottom:16px}.case-page .case-subtitle{font-size:1.5rem}.case-page .case-hero-intro{gap:18px}.case-page .case-summary>div{gap:14px}.case-page .case-summary a{padding-left:12px}.case-page .case-summary strong{font-size:2rem}.case-page .case-summary span{font-size:0.75rem}.hero-meta-value{font-size:0.875rem}}
.case-subtitle .keep-together{white-space:nowrap}
/* Give every chapter result its own comfortable inset and consistent rhythm. */
.case-page .metrics-section{padding:36px clamp(28px,4vw,48px) 40px;border-radius:12px;border:1px solid #ffffff12;border-top-color:#5f9de555;background:linear-gradient(120deg,#5f9de509,transparent 75%)}
.case-page .metrics-section .result-label{font-family:inherit;font-size:0.75rem;line-height:1.5;letter-spacing:.04em;color:#9ca8a0;margin:0 0 28px}
.case-page .metrics-section .case-metrics{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:36px}
.case-page .metrics-section .case-metric{min-width:0;padding:0}
.case-page .metrics-section .case-metric+.case-metric{padding-left:36px;border-left:1px solid #ffffff12}
.case-page .metrics-section .metric-label{font-size:1rem;line-height:1.5;margin:0 0 14px}
.case-page .metrics-section .metric-value{font-size:var(--type-step-44-64);line-height:1.12;margin:0 0 18px;letter-spacing:-.05em}
.case-page .metrics-section .metric-change{font-size:1rem;line-height:1.5;margin:0}
@media(max-width:600px){.case-page .metrics-section{padding:26px 24px 28px}.case-page .metrics-section .case-metrics{grid-template-columns:1fr;gap:26px}.case-page .metrics-section .case-metric+.case-metric{padding:24px 0 0;border-left:0;border-top:1px solid #ffffff12}.case-page .metrics-section .result-label{margin-bottom:24px}.case-page .metrics-section .metric-value{font-size:3rem}}
/* Project facts share one horizontal baseline below the introduction. */
.hero-editorial-grid{grid-template-columns:minmax(0,1fr);gap:28px}
.case-page .case-meta{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:start;gap:40px;width:100%;max-width:760px;margin:0;padding:0;border:0}
.case-page .case-meta p{margin:0}
.case-page .hero-meta-value{max-width:none}
.case-page .hero-meta-label{margin-bottom:8px}
@media(max-width:600px){.case-page .case-meta{gap:24px;grid-template-columns:1fr 1fr}.case-page .hero-meta-value{max-width:24ch}}
@media(max-width:380px){.case-page .case-meta{grid-template-columns:1fr;gap:20px}}
/* Shared reading scale: chapter / section / subheading / body / caption. */
.case-page{--case-body:1.25rem;--case-space:48px;--case-section-title:1.75rem;--case-chapter-title:2.5rem;--case-inset:32px;--case-caption:0.875rem;--case-label:Inter,system-ui,sans-serif}
.case-page .case-content .prose{font-size:var(--case-body);line-height:1.75;max-width:720px;color:#bbb8c1}
.case-page .case-content .prose p{font-size:inherit;line-height:inherit}
.case-page .prose .copy+.copy,.case-page .prose p+p{margin-top:16px}
.case-page .prose li{margin-top:8px;padding-left:4px}
.case-page .case-content .block-title,.case-page .opportunity h3,.case-page .challenge>h3{font-family:Inter,system-ui,sans-serif;font-size:var(--case-section-title);line-height:1.3;letter-spacing:-.025em;font-weight:500;margin:0 0 20px;max-width:760px;text-wrap:pretty}
.case-page .case-chapter>.section-title,.case-page .chapter-statement{font-family:Inter,system-ui,sans-serif;font-size:var(--case-chapter-title);line-height:1.2;letter-spacing:-.035em;font-weight:500}
.case-page .case-chapter>.section-title{margin:0 0 24px}
.case-page .chapter-kicker,.case-page .chapter-tags{font-family:Inter,system-ui,sans-serif;font-size:0.75rem;line-height:1.5;letter-spacing:.06em}
.case-page .chapter-kicker{margin-bottom:16px}.case-page .chapter-tags{margin-bottom:20px}
.case-page .chapter-heading{margin:0 0 32px;padding:0}
.case-page .chapter-overview{padding:32px 0 0;margin-bottom:48px}
.case-page .chapter-overview .case-block{margin:0 0 32px}
.case-page .case-chapter+.case-chapter{margin-top:96px;padding-top:0}
.case-page .case-block,.case-page .opportunity,.case-page .two-columns,.case-page .evidence-split,.case-page .showcase,.case-page .evidence-scene,.case-page .media-pair,.case-page .diagram,.case-page .tier-gallery,.case-page .metrics-section,.case-page .challenge{margin-block:var(--case-space)}
.case-page .case-chapter>:last-child{margin-bottom:0}
.case-page .two-columns .case-block{margin:0 0 32px}
.case-page .media-pair .showcase,.case-page .evidence-split .showcase,.case-page .evidence-split .evidence-scene,.case-page .original-tier .showcase{margin:0}
.case-page .media-pair,.case-page .evidence-split{gap:32px}
.case-page .media-caption,.case-page .evidence-scene .media-caption{font-family:Inter,system-ui,sans-serif;font-size:var(--case-caption);line-height:1.6;letter-spacing:0;margin:16px 0 0;color:#a09ba8}
.case-page .comparison h4,.case-page .challenge-grid h4,.case-page .strategy h3,.case-page .impact-grid h4{font-family:Inter,system-ui,sans-serif;font-size:1.25rem;line-height:1.4;font-weight:500;letter-spacing:-.015em;margin:0 0 16px}
.case-page .challenge-grid h4:not(:first-child){margin-top:32px}
.case-page .impact-grid{gap:32px;margin-top:24px}
.case-page .impact-grid>div{padding-top:24px}
.case-page .impact-lead{font-size:1.25rem;line-height:1.5;letter-spacing:-.015em;margin:0 0 16px}
.case-page .strategy li,.case-page .channel-destination ul{font-size:1rem;line-height:1.65}
.case-page .diagram{padding:var(--case-inset)}
.case-page .comparison>div+div{padding-left:32px}
.case-page .note{margin-block:24px;padding:0 0 0 20px}
.case-page .note .prose{font-size:0.875rem;line-height:1.65}
.case-page .callout{margin-block:32px;padding:24px}
.case-page .reflection-lead{margin:0}.case-page .reflection .case-block{margin-top:48px}
@media(max-width:800px){.case-page{--case-chapter-title:2.25rem;--case-section-title:1.5rem;--case-space:40px;--case-inset:24px}.case-page .challenge-grid{grid-template-columns:1fr;gap:24px}.case-page .case-chapter+.case-chapter{margin-top:72px}}
@media(max-width:600px){.case-page{--case-body:1rem;--case-chapter-title:2rem;--case-section-title:1.5rem;--case-space:32px;--case-caption:0.875rem}.case-page .case-chapter+.case-chapter{margin-top:64px}.case-page .chapter-overview{padding-top:24px;margin-bottom:32px}.case-page .chapter-heading{margin-bottom:24px}.case-page .chapter-tags{font-size:0.75rem}.case-page .comparison h4,.case-page .challenge-grid h4,.case-page .strategy h3,.case-page .impact-grid h4{font-size:1.25rem;margin-bottom:12px}.case-page .comparison>div+div{padding:24px 0 0}.case-page .strategy-column+.strategy-column{padding:24px 0 0}.case-page .media-pair,.case-page .evidence-split{gap:24px}.case-page .impact-lead{font-size:1.25rem}.case-page .reflection .case-block{margin-top:32px}}
/* Shared warm glass staging around unmodified original UI screenshots. */
.case-page{--evidence-glass:radial-gradient(ellipse at 88% 8%,#4a74a640,transparent 68%),linear-gradient(135deg,#2b3139c9,#1b1d20e8);--evidence-glass-border:#8baacf26}
.case-page .media-stage,.case-page .showcase.portrait .media-stage,.case-page .showcase.compact .media-stage,.case-page .evidence-split .media-stage,.case-page .media-pair .media-stage,.case-page .original-tier .media-stage,.case-page .case-campaign .media-stage{background:var(--evidence-glass);border:1px solid var(--evidence-glass-border);box-shadow:inset 0 1px 0 #d6e6f90e,0 16px 40px #00000014;backdrop-filter:blur(18px) saturate(115%);-webkit-backdrop-filter:blur(18px) saturate(115%)}
.case-page .evidence-stage{background:var(--evidence-glass);border:1px solid var(--evidence-glass-border);box-shadow:inset 0 1px 0 #d6e6f90e,0 16px 40px #00000014;color:#d4dfed}
.case-page .evidence-word{color:#82a9d730}
/* Product crops contain their real white backdrop; keep it legible on dark glass. */
.case-page .evidence-product{mix-blend-mode:normal;border-radius:12px;overflow:hidden}
.case-page .evidence-stat{background:#20262ee8;border-color:#89aad130;color:#bdd7f5;box-shadow:0 16px 32px #0002;backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px)}
.case-page .evidence-stat span{color:#a5b1c0}
@media(prefers-reduced-transparency:reduce){.case-page .media-stage,.case-page .evidence-stage{background:#1f2429;backdrop-filter:none;-webkit-backdrop-filter:none}}

.aitou-page{background:#101418;--bg:#101418;--accent:#a1c6f2;--secondary:#b2bbc6;--line:#ffffff18;color:#eff4f9}.aitou-page .prose{color:#b9c0c9}.aitou-page .case-hero{background:radial-gradient(ellipse at 80% 0%,#4477b221,transparent 65%)}.aitou-page .case-hero h1 span{color:var(--accent)}.wiki-kicker{font-size:0.75rem;letter-spacing:.16em;color:#9babbe;margin-bottom:20px}.aitou-page .case-hero .wiki-kicker{margin-top:36px}.aitou-page .case-meta{display:grid;grid-template-columns:1.2fr .75fr 1.4fr 1fr;gap:30px}.aitou-page .case-meta p{margin:0}.aitou-page .hero-meta-label{display:block;margin-bottom:12px}.aitou-page .hero-meta-value{font-size:0.875rem;line-height:1.7}.wiki-live{display:inline-flex;gap:36px;align-items:center;border-bottom:1px solid #a1c6f266;padding:12px 0;margin-top:24px;font-size:0.875rem;color:#c9ddf5;transition:color .3s,gap .4s}.wiki-live:hover{color:white;gap:46px}.wiki-cover{margin-bottom:96px}.aitou-page .wiki-cover .media-stage{padding:24px 24px 0;background:radial-gradient(ellipse at 50% 0%,#52749b55,transparent 70%),#1c222a}.aitou-page .chapter-heading{margin-bottom:32px}.aitou-page .chapter-heading h2{margin:0;max-width:25ch}.aitou-page .case-chapter>.prose{max-width:740px}.aitou-page .case-block{margin-top:64px}.aitou-page .block-title{margin-bottom:20px}.aitou-page .showcase{margin-top:32px;margin-bottom:48px}.aitou-page .media-stage{background:linear-gradient(135deg,#35475d45,#21272f88)!important;border:1px solid #a1c6f228!important;padding:24px!important}.aitou-page .media-66 .zoom-target{max-width:780px;margin:auto}.aitou-page .media-101 .media-stage{padding:24px!important}.aitou-page .demo-frame{background:#1c2631;border:1px solid #a1c6f233;padding:10px}.aitou-page .demo video{max-height:none;border-radius:6px}.aitou-page .media-caption{display:flex;justify-content:space-between;gap:16px;color:#a1acb8}.aitou-page .media-caption span{color:#808d9e}.wiki-more{padding-top:100px;padding-bottom:100px}.wiki-more h2{font-size:var(--type-step-28-44);margin-bottom:36px}.wiki-more>div{display:grid;grid-template-columns:1fr 1fr;gap:32px}.wiki-more img{width:100%;border-radius:16px;aspect-ratio:16/9;object-fit:cover;transition:transform .6s}.wiki-more a:hover img{transform:translateY(-6px)}.wiki-more h3{display:flex;justify-content:space-between;font-size:1.5rem;margin:20px 0 8px}.wiki-more p{font-size:0.875rem;color:#a1acb8}.aitou-page .case-rail a[aria-current]{color:#c4dffe}.aitou-page .image-dialog{background:#1b222a}.aitou-page .site-footer{--accent:#a1c6f2;--footer-rgb:182,145,239}.aitou-page .case-summary span{color:#b9c0c9}
@media(max-width:900px){.aitou-page .case-meta{grid-template-columns:1fr 1fr}.aitou-page .case-hero-intro{grid-template-columns:1fr}.aitou-page .case-summary strong{font-size:2.5rem}}
@media(max-width:600px){.aitou-page .case-meta{gap:24px}.aitou-page .case-hero h1{font-size:3.5rem}.aitou-page .case-summary>div{grid-template-columns:1fr;gap:24px}.aitou-page .case-summary a{flex-direction:row;align-items:center;gap:24px}.aitou-page .case-summary strong{font-size:2rem;min-width:150px}.aitou-page .case-summary span{font-size:0.875rem}.aitou-page .media-stage{padding:10px!important}.aitou-page .media-caption{display:block;font-size:0.75rem}.aitou-page .media-caption span{display:block}.wiki-more>div{grid-template-columns:1fr}.aitou-page .case-block{margin-top:40px}.wiki-cover{margin-bottom:56px}.wiki-more{padding:64px 0}}

.aitou-page .hero-editorial-grid{display:block}.aitou-page .case-hero h1{font-size:var(--type-step-56-96);max-width:none}.aitou-page .case-meta{max-width:none;width:100%}.aitou-page .case-hero-intro{max-width:none;display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}.aitou-page .case-hero-intro .prose{max-width:520px}.aitou-page .case-subtitle{font-size:var(--type-step-28-36);max-width:23ch}.aitou-page .nav-contact{color:#fff}.aitou-page .case-hero{padding-bottom:40px}@media(max-width:800px){.aitou-page .case-hero-intro{grid-template-columns:1fr;gap:20px}}