/* Evidence-first case study. Original UI pixels are never recolored or reconstructed. */
.case-page{--reading:740px;--case-body:1.25rem;--case-heading:Inter,system-ui,sans-serif;--case-space:56px;--secondary:#c3beb6;--accent:#ffa345;font-family:Inter,system-ui,sans-serif}
.case-page .container{width:calc(100% - 80px);max-width:1160px}
.case-hero{padding:150px 0 48px}.case-hero h1{font-size:var(--type-step-56-96);letter-spacing:-.055em;margin-top:24px}.case-hero-intro{gap:64px;margin-top:32px;grid-template-columns:1.2fr 1fr}.case-subtitle{font-size:var(--type-step-28-36);line-height:1.28}.case-hero-intro .prose p{font-size:1rem;line-height:1.75}.case-meta{font-size:0.875rem;gap:40px;margin-top:32px;padding-top:24px}
.case-page .case-campaign{background:transparent;color:inherit;overflow:visible;margin-bottom:64px}.case-campaign .showcase{margin:0}.case-campaign .media-stage{background:radial-gradient(ellipse at 50% 10%,#533923,#24211b 70%);padding:32px;border-color:#ffffff18}
.case-page .case-layout{display:block}.case-content{max-width:100%}.case-rail{z-index:40}
.case-page .glass-panel{background:none;border:0;box-shadow:none;padding:0;border-radius:0;backdrop-filter:none}.glass-panel:before,.glass-panel:after{display:none}.case-page .chapter-overview{padding:0 0 24px;border-bottom:1px solid var(--line)}
.case-page .chapter-heading h2{font-size:var(--type-step-32-44);max-width:29ch;line-height:1.2}.chapter-tags{font-size:0.75rem}.case-chapter+.case-chapter{margin-top:96px;padding-top:64px}.case-chapter{scroll-margin-top:110px}
.case-page .prose,.case-page .two-columns .prose,.case-page .evidence-split .prose,.case-page .challenge-grid .prose{font-size:1.25rem;line-height:1.8;color:#c3beb6}.case-page .block-title{font-size:1.75rem;line-height:1.35;max-width:36ch}.case-page .case-block{max-width:740px}.prose strong{color:#fff4e8}
.case-page .showcase{overflow:visible;perspective:none;transform:none}.case-page .media-stage,.case-page .showcase.portrait .media-stage,.case-page .showcase.compact .media-stage,.case-page .evidence-split .media-stage,.case-page .media-pair .media-stage{height:auto;min-height:0;display:block;padding:28px;background:#eeece7;border:1px solid #ffffff19;border-radius:16px;overflow:hidden}
.case-page .zoom-target,.case-page .portrait .zoom-target{height:auto;display:block;width:100%;cursor:zoom-in;background:transparent;position:relative;transition:box-shadow .4s ease;border-radius:5px}
.case-page .zoom-target img,.case-page .portrait .zoom-target img,.case-page .compact .zoom-target img{display:block;width:100%;height:auto;max-height:none;object-fit:contain;transform:none;filter:none;border-radius:4px}
.case-page .showcase.portrait .zoom-target{max-width:520px;margin:auto}.case-page .showcase.compact .zoom-target{max-width:960px;margin:auto}.case-page #visual-32 .zoom-target{max-width:310px}.case-page #visual-22 .zoom-target{max-width:500px}.case-page #visual-06 .zoom-target{max-width:600px}.case-page #visual-07 .zoom-target{max-width:800px}
.case-page .zoom-target:hover,.case-page .zoom-target:focus-visible{box-shadow:0 0 0 3px #f58b2277;outline:none}.case-page .media-caption{font-family:inherit;font-size:0.875rem;line-height:1.6;margin-top:14px;color:#a9a39b}.case-page .media-pair{align-items:start;gap:28px}.case-page .membership-pair{grid-template-columns:.65fr 1.35fr}
.case-page .demo-frame{padding:8px;background:#25221e;border:1px solid var(--line);border-radius:12px}.case-page .demo video{display:block;width:100%;height:auto;aspect-ratio:auto;background:#111;max-height:620px}
.case-page .diagram{background:#1b1916;border:1px solid #ffffff12;padding:32px}.case-page .strategy li,.case-page .channel-destination ul{font-size:1rem}.case-page .callout{padding:20px 24px;border-radius:0 10px 10px 0;background:#ff9d2707}.case-page .note .prose{font-size:0.875rem}
.case-page .metrics-section{padding:32px;border-radius:12px;background:linear-gradient(110deg,#ffa3450e,transparent);border:1px solid #ffa34526}.case-page .result-label{font-size:0.75rem}.case-page .metric-label{font-size:1rem}.case-page .metric-change{color:#ffae5f;font-size:1rem}.case-page .metric-value{font-size:var(--type-step-44-76)}.case-page .case-metrics{gap:64px}
.case-page .challenge{max-width:900px;padding:32px;border:1px solid var(--line);border-radius:12px;background:#191714}.case-page .challenge>h3{font-size:1.5rem}.case-page .challenge-grid h4{margin-top:24px}
.case-page .original-tier{padding:0;min-height:0;border:0;background:none;box-shadow:none}.original-tier .showcase{margin:0}.case-page .original-tier .media-stage{padding:20px}.case-page .original-tier .zoom-target{max-width:300px;margin:auto}.tier-track{align-items:start}
.case-page .journey-map{border-radius:16px;background:#1b1916;box-shadow:none}.case-page .journey-map h3{font-family:inherit}.case-page .reveal{transition:opacity .7s ease,transform .85s cubic-bezier(.22,1,.36,1)}.js.motion .case-page .reveal:not(.visible){opacity:0;transform:translateY(18px)}.js.motion .case-page .reveal.visible{opacity:1;transform:none}
.case-page .image-dialog{max-width:1500px;background:#1b1916}.dialog-image{overflow:auto}.dialog-image img{max-width:100%;height:auto;object-fit:contain}
@media(max-width:800px){.case-page .container{width:calc(100% - 40px)}.case-hero-intro{grid-template-columns:1fr;gap:24px}.case-hero-intro .prose{max-width:640px}.case-page .membership-pair{grid-template-columns:1fr}.case-page .case-metrics{gap:32px}}
@media(max-width:600px){.case-page{--case-space:36px}.case-page .container{width:calc(100% - 32px)}.case-hero{padding-top:112px}.case-hero h1{font-size:3.25rem}.case-meta{flex-direction:column;gap:12px;font-size:0.875rem}.case-page .prose,.case-page .two-columns .prose,.case-page .evidence-split .prose,.case-page .challenge-grid .prose{font-size:1rem;line-height:1.75}.case-page .block-title{font-size:1.5rem}.case-page .media-stage,.case-page .showcase.portrait .media-stage,.case-page .showcase.compact .media-stage,.case-page .evidence-split .media-stage,.case-page .media-pair .media-stage{padding:12px;border-radius:10px}.case-page .diagram,.case-page .metrics-section,.case-page .challenge{padding:22px}.case-chapter+.case-chapter{margin-top:64px;padding-top:40px}}
@media(prefers-reduced-motion:reduce){.case-page .reveal{transition:none;transform:none!important;opacity:1!important}}
.case-summary{margin-bottom:48px;border-top:1px solid var(--line);padding-top:24px}.case-summary>p{font-size:0.75rem;color:#a59a8d;letter-spacing:.12em;margin-bottom:24px}.case-summary>div{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}.case-summary a{display:flex;flex-direction:column;gap:12px}.case-summary strong{font-size:var(--type-step-36-60);line-height:1.1;color:var(--accent);font-weight:500;letter-spacing:-.045em}.case-summary span{color:#c3beb6;font-size:1rem}.case-summary a:hover span{text-decoration:underline;text-underline-offset:5px}.media-caption>span{color:#8e8982}.showcase{scroll-margin-top:100px}
@media(max-width:600px){.case-summary>div{gap:16px}.case-summary strong{font-size:2rem}.case-summary span{font-size:0.75rem}}
/* Editorial reading layout: dedicated desktop contents rail, generous evidence column. */
.case-rail-title,.case-rail-status{display:none}
@media(min-width:1000px){
 .case-page .case-layout{display:grid;grid-template-columns:164px minmax(0,1fr);gap:clamp(36px,4.2vw,76px);max-width:1360px;align-items:start}
 .case-page .case-rail,.case-page.reading-down .case-rail{position:sticky;align-self:start;top:140px;width:100%;margin:0;padding:0 0 0 18px;background:none;border:0;border-left:1px solid #ffffff14;border-radius:0;box-shadow:none;backdrop-filter:none;-webkit-backdrop-filter:none;transition:none;max-height:calc(100svh - 180px);overflow:auto}
 .case-page .case-rail nav{flex-direction:column;align-items:stretch;gap:5px;overflow:visible}
 .case-page .case-rail a{justify-content:flex-start;gap:10px;font-size:0.875rem;font-weight:450;line-height:1.5;white-space:normal;padding:10px 0;border:0;border-radius:0;position:relative;background:none}
 .case-page .case-rail a[aria-current=true]{background:none;border:0;color:#ffb266}
 .case-page .case-rail a[aria-current=true]:before{content:'';position:absolute;left:-19px;top:12px;bottom:12px;width:3px;border-radius:2px;background:var(--accent)}
 .case-page .case-rail a:hover{background:none;color:#fff3e6}.case-page .case-rail a>span{font-size:0.75rem;color:#7b7369}
 .case-page .case-rail-title{display:block;font-size:0.75rem;letter-spacing:.14em;line-height:1.6;color:#9c9489;margin:0 0 20px}
 .case-page .case-rail .reading-progress{width:100%;margin:26px 0 10px;height:2px;background:#ffffff16}
 .case-page .case-rail-status{display:block;font-size:0.75rem;line-height:1.5;color:#8e877e;font-variant-numeric:tabular-nums}
 .case-page .case-content{min-width:0}.case-page .case-chapter>.case-block,.case-page .two-columns,.case-page .evidence-text{max-width:700px}
 .case-page .chapter-overview{padding-top:8px;padding-bottom:24px}.case-page .chapter-heading{margin-bottom:36px}.case-page .chapter-tags{letter-spacing:.08em;text-transform:uppercase;font-size:0.75rem}
 .case-page .chapter-heading h2{font-size:var(--type-step-32-44);line-height:1.23;letter-spacing:-.035em}
 .case-page .challenge{padding:28px 32px}.case-page .media-stage{padding:24px}
 .case-page .strategy{gap:20px;padding:28px}.case-page .strategy-column+.strategy-column{padding-left:20px}.case-page .strategy li{font-size:0.875rem}
}
/* Shared editorial axes and deliberately distinct information ranks. */
.case-page .case-block,.case-page .two-columns,.case-page .evidence-text,.case-page .opportunity,.case-page .reflection-lead{max-width:none;width:100%}
.case-page .prose{max-width:720px}.case-page .block-title{max-width:720px;margin-bottom:20px;font-size:1.5rem;letter-spacing:-.025em}
.case-page .chapter-kicker{display:block;font-size:0.75rem;line-height:1.6;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);margin-bottom:20px;font-weight:500}
.case-page .chapter-statement{display:block;font-size:var(--type-step-32-48);line-height:1.16;letter-spacing:-.04em;max-width:24ch}
.case-page .chapter-heading h2{max-width:none}.case-page .chapter-tags{margin-bottom:24px;color:#8c8479;font-size:0.75rem}.case-page .chapter-overview{border-top:2px solid #ff9d2777;border-bottom:1px solid var(--line);padding-top:28px;padding-bottom:8px;margin-bottom:56px}
.case-page .chapter-overview .case-block{margin-top:32px;margin-bottom:32px}.case-page .case-chapter+.case-chapter{border-top:0;padding-top:0;margin-top:112px}
.case-page .metrics-section{border:0;border-top:1px solid #ff9d2755;border-bottom:1px solid #ffffff14;border-radius:0;padding:28px 0 32px;background:linear-gradient(90deg,#ff9d2707,transparent)}
.case-page .challenge{max-width:none;padding:28px 0;background:none;border:0;border-top:1px solid var(--line);border-radius:0}.case-page .challenge-grid{display:grid;grid-template-columns:1fr 1fr;gap:32px}.case-page .challenge-grid>div+div{margin-top:0}.case-page .challenge-grid .prose{font-size:1rem}.case-page .challenge-grid h4:first-child{margin-top:0}
.evidence-scene{margin:56px 0;min-width:0}.evidence-stage{position:relative;aspect-ratio:1.35;background:radial-gradient(ellipse at 25% 12%,#fff6df,#e4d2b4 78%);border-radius:18px;overflow:hidden;isolation:isolate;perspective:1400px;color:#342a20}
.evidence-word{position:absolute;top:6%;left:5%;font-size:var(--type-step-72-152);font-weight:600;line-height:1;letter-spacing:-.055em;color:#bda16c44;z-index:-1}
.evidence-product{position:absolute;width:67%;left:-8%;top:32%;mix-blend-mode:multiply;transform:translateY(var(--scene-drift,0px)) rotate(-8deg);transition:transform 900ms cubic-bezier(.22,1,.36,1)}
.evidence-ui{position:absolute;right:5%;top:12%;width:43%;padding:18px;background:white;border-radius:14px;box-shadow:0 30px 60px #59452d26,0 2px 4px #59452d16;transform:translateY(calc(var(--scene-drift,0px)*-.45)) rotate(3deg);transition:transform 900ms cubic-bezier(.22,1,.36,1)}
.evidence-pixels{display:block;width:100%;height:auto}.evidence-stat{position:absolute;bottom:9%;left:6%;display:flex;gap:18px;align-items:center;background:#fffcf1e8;border:1px solid #fff9;border-radius:12px;padding:20px 24px;box-shadow:0 16px 32px #59452d14}.evidence-stat strong{font-size:2.75rem;font-weight:500;letter-spacing:-.05em}.evidence-stat span{font-size:0.75rem;line-height:1.5;color:#746957}
.evidence-bundle .evidence-stage{aspect-ratio:1.2}.evidence-bundle .evidence-product{width:83%;left:9%;top:22%;transform:translateY(var(--scene-drift,0px)) rotate(-6deg)}.evidence-bundle .evidence-ui{width:84%;left:8%;right:auto;top:auto;bottom:7%;transform:translateY(calc(var(--scene-drift,0px)*-.4));padding:18px}
.evidence-loyalty .evidence-stage{aspect-ratio:1.4;background:radial-gradient(ellipse at 20% 5%,#ffe2b5,#bb7e43 90%)}.evidence-loyalty .evidence-ui{left:7%;right:auto;top:24%;width:62%;padding:0;border-radius:20px;overflow:hidden;transform:translateY(var(--scene-drift,0px)) rotate(-7deg)}.evidence-secondary{position:absolute;right:5%;bottom:8%;width:44%;padding:10px;border-radius:14px;background:#f8f8f8;box-shadow:0 24px 48px #57361433;transform:translateY(calc(var(--scene-drift,0px)*-.5)) rotate(4deg);transition:transform 900ms cubic-bezier(.22,1,.36,1)}
.case-page .media-pair:has(.evidence-scene){display:block}.media-pair .evidence-scene{margin-top:0}.media-pair:has(.evidence-scene) .showcase{margin-top:48px}
.evidence-scene .media-caption{display:flex;justify-content:space-between;gap:20px;align-items:baseline;margin-top:16px}.evidence-scene .media-caption button{padding:0 0 4px;border:0;border-bottom:1px solid #ffa34566;background:none;color:#e2c3a2;font:inherit;cursor:pointer;white-space:nowrap}.evidence-scene button:focus-visible{outline:2px solid var(--accent);outline-offset:4px}
@media(max-width:700px){.case-page .challenge-grid{grid-template-columns:1fr}.case-page .chapter-statement{font-size:2rem}.evidence-stage{aspect-ratio:.87}.evidence-word{font-size:4.5rem}.evidence-product{width:85%;left:-18%;top:42%}.evidence-ui{width:60%;right:4%;top:19%;padding:9px;border-radius:8px}.evidence-stat{left:5%;bottom:6%;padding:12px;gap:10px}.evidence-stat strong{font-size:2rem}.evidence-stat span{font-size:0.75rem}.evidence-bundle .evidence-stage{aspect-ratio:.92}.evidence-bundle .evidence-product{width:90%;left:5%;top:25%}.evidence-bundle .evidence-ui{width:92%;left:4%;bottom:10%;padding:8px}.evidence-loyalty .evidence-stage{aspect-ratio:1}.evidence-loyalty .evidence-ui{width:77%;left:5%}.evidence-secondary{width:58%;bottom:7%}.evidence-scene .media-caption{font-size:0.75rem;flex-wrap:wrap;gap:8px}}
@media(prefers-reduced-motion:reduce){.evidence-product,.evidence-ui,.evidence-secondary{transition:none!important;--scene-drift:0px!important}}
/* Edge-mounted contents: the article stays centered, the rail never takes a column. */
@media(min-width:1000px){
 .case-page .case-layout{display:block;max-width:1100px;width:calc(100% - 160px)}
 .case-page .case-rail,.case-page.reading-down .case-rail{position:fixed;left:12px;top:50%;transform:translateY(-50%);width:44px;max-height:75svh;overflow:visible;padding:18px 8px;border:0;opacity:0;visibility:hidden;pointer-events:none;z-index:60;background:none;transition:opacity .3s ease,visibility .3s}
 .case-page.within-case .case-rail{opacity:1;visibility:visible;pointer-events:auto}
 .case-page .case-rail:before{content:'';position:absolute;inset:-32px -160px -32px -12px;z-index:-1;background:linear-gradient(90deg,#131210 0%,#131210f7 65%,#13121000);opacity:0;pointer-events:none;transition:opacity .35s ease}
 .case-page .case-rail:hover:before,.case-page .case-rail:focus-within:before{opacity:1}
 .case-page .case-rail a{height:42px;padding:10px 0;white-space:nowrap;gap:12px;width:28px;overflow:visible}
 .case-page .case-rail a>span:first-child{font-size:0.75rem;color:#716a61;flex-shrink:0;width:20px;text-align:center;transition:color .25s}
 .case-page .case-rail a[aria-current=true]>span:first-child{color:var(--accent)}
 .case-page .case-rail a[aria-current=true]:before{left:-7px;top:15px;bottom:15px;width:2px}
 .case-page .case-rail a .rail-link-label{font-family:inherit;font-size:0.875rem;line-height:1.5;color:#b9b2a8;opacity:0;transform:translateX(-6px);pointer-events:none;transition:opacity .25s,transform .35s}
 .case-page .case-rail a[aria-current=true] .rail-link-label{color:#ffb266}
 .case-page .case-rail:hover a,.case-page .case-rail:focus-within a{width:160px}
 .case-page .case-rail:hover .rail-link-label,.case-page .case-rail:focus-within .rail-link-label{opacity:1;transform:none;pointer-events:auto}
 .case-page .case-rail-title{display:none}.case-page .case-rail .reading-progress{width:20px;margin:20px 0 0;height:2px;transition:width .35s}
 .case-page .case-rail:hover .reading-progress,.case-page .case-rail:focus-within .reading-progress{width:150px}
 .case-page .case-rail-status{position:absolute;width:170px;margin-top:10px;font-size:0.75rem;opacity:0;transition:opacity .25s;pointer-events:none}
 .case-page .case-rail:hover .case-rail-status,.case-page .case-rail:focus-within .case-rail-status{opacity:1}
}
.case-page .case-rail a .rail-link-label{padding:0}
@media(max-width:999px){.case-page .case-rail a .rail-link-label{font-size:inherit;color:inherit}}
/* Different compositions explain different decisions; image pixels remain untouched. */
.evidence-consolidation .evidence-stage{aspect-ratio:1.45;display:grid;grid-template-columns:1.25fr 50px 1fr;gap:24px;align-items:center;padding:32px;background:radial-gradient(ellipse at 100% 50%,#382b1d,#1c1a16 70%)}
.scene-label{font-size:0.75rem;letter-spacing:.09em;line-height:1.6;color:#a69a88;margin-bottom:24px;font-weight:500}.fragment-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}.fragment{padding:8px;background:#fff;border-radius:7px;box-shadow:0 12px 24px #0002;transform:translateY(var(--scene-drift,0px));transition:transform .8s cubic-bezier(.22,1,.36,1)}.fragment-0{rotate:-5deg}.fragment-2{rotate:4deg}.fragment-3{rotate:3deg}.fragment-5{rotate:-4deg}.consolidation-arrow{font-size:2rem;color:var(--accent);text-align:center}.consolidation-after>.evidence-pixels{border-radius:14px;background:#fff;box-shadow:0 24px 50px #0003;max-width:320px;margin:auto}.consolidation-after .scene-label{color:#ffbd78}
.evidence-discovery .evidence-stage{aspect-ratio:1.2;background:radial-gradient(ellipse at 80% 20%,#724f2b,#26221a 80%)}.evidence-discovery .evidence-word{color:#a98a5b33;font-size:var(--type-step-60-120);top:5%}.discovery-banner{position:absolute;width:84%;left:8%;top:20%;border-radius:10px;overflow:hidden;box-shadow:0 25px 45px #0003;transform:translateY(calc(var(--scene-drift,0px)*-.5)) rotate(-2deg)}.discovery-feature{position:absolute;left:13%;bottom:6%;width:34%;border-radius:10px;overflow:hidden;box-shadow:0 25px 45px #0004;transform:translateY(var(--scene-drift,0px)) rotate(-4deg)}.discovery-categories{position:absolute;right:11%;bottom:9%;width:35%;border-radius:10px;overflow:hidden;box-shadow:0 25px 45px #0004;transform:translateY(calc(var(--scene-drift,0px)*-.3)) rotate(3deg)}
.evidence-shipping .evidence-stage{aspect-ratio:1.65;display:flex;align-items:center;gap:6%;padding:6%;background:radial-gradient(ellipse at 70% 50%,#52351c,#211b14 80%)}.shipping-story{width:40%;color:#f8e8d3}.shipping-story .scene-label{color:#c5a176}.shipping-story>span{font-size:2rem;color:#a38b70;text-decoration:line-through}.shipping-story strong{display:block;font-size:var(--type-step-64-112);font-weight:500;letter-spacing:-.055em;line-height:1.2;color:#ffb168}.shipping-story>p:last-child{font-size:0.875rem;line-height:1.7;margin-top:20px;max-width:18ch;color:#c4b29d}.shipping-ui{width:54%;max-width:520px;padding:14px;background:white;border-radius:12px;box-shadow:0 24px 48px #0004;transform:translateY(var(--scene-drift,0px)) rotate(2deg)}
.case-page .zoom-target{max-width:var(--source-width,1100px)!important;margin-inline:auto}.case-page .original-tier .zoom-target{max-width:275px!important}.case-page #visual-32 .zoom-target{max-width:310px!important}.case-page #visual-06 .zoom-target{max-width:600px!important}.case-page .dialog-image img{width:auto;max-width:100%;height:auto;margin:auto}
@media(max-width:700px){.evidence-consolidation .evidence-stage{aspect-ratio:auto;grid-template-columns:1fr;gap:24px;padding:24px}.consolidation-before{max-width:450px}.consolidation-arrow{rotate:90deg}.consolidation-after>.evidence-pixels{max-width:250px}.scene-label{font-size:0.75rem;margin-bottom:16px}.fragment-grid{gap:10px}.evidence-discovery .evidence-stage{aspect-ratio:.95}.discovery-banner{width:92%;left:4%;top:23%}.discovery-feature{left:8%;width:40%;bottom:9%}.discovery-categories{right:6%;width:40%;bottom:13%}.evidence-shipping .evidence-stage{aspect-ratio:auto;flex-direction:column;padding:28px;gap:28px}.shipping-story{width:100%}.shipping-story strong{display:inline-block;margin-left:20px}.shipping-story>p:last-child{max-width:none;margin-top:12px}.shipping-ui{width:100%;max-width:440px}}
@media(prefers-reduced-motion:reduce){.fragment,.discovery-banner,.discovery-feature,.discovery-categories,.shipping-ui{transition:none;--scene-drift:0px}}
.evidence-consolidation .evidence-stage{align-items:start;padding-top:48px;padding-bottom:48px;aspect-ratio:auto}.consolidation-arrow{align-self:center}.consolidation-after .scene-label{max-width:320px;margin-inline:auto}.consolidation-after>.evidence-pixels{max-height:520px}.fragment-grid{padding-top:8px}.evidence-scene{scroll-margin-top:110px}
@media(max-width:700px){.evidence-consolidation .evidence-stage{padding:24px}}
/* A compact glass dock; no page-sized veil or particle field. */
@media(min-width:1000px){
 .case-page .case-rail,.case-page.reading-down .case-rail{left:14px;width:52px;padding:12px 8px 14px;border-radius:26px;background:linear-gradient(145deg,#35312bc2,#23211ed6);border:1px solid #fff2;box-shadow:inset 0 1px 0 #ffffff17,0 8px 28px #0002;backdrop-filter:blur(24px) saturate(135%);-webkit-backdrop-filter:blur(24px) saturate(135%);isolation:isolate;transition:width .65s cubic-bezier(.22,1,.36,1),border-radius .65s cubic-bezier(.22,1,.36,1),box-shadow .5s,opacity .3s,visibility .3s}
 .case-page .case-rail:before{display:none}
 .case-page .case-rail:hover,.case-page .case-rail:focus-within{width:202px;border-radius:22px;box-shadow:inset 0 1px 0 #ffffff20,0 16px 42px #0003}
 .case-page .case-rail nav{position:relative;gap:4px;align-items:flex-start}
 .case-page .case-rail a,.case-page .case-rail:hover a,.case-page .case-rail:focus-within a{width:100%;height:44px;min-height:44px;padding:0 8px;gap:11px;border-radius:12px;display:flex;align-items:center;overflow:hidden;transform-origin:18px center;transform:translateX(calc(var(--dock-weight,0)*3px)) scale(calc(1 + var(--dock-weight,0)*.055));background:rgb(255 240 218 / calc(var(--dock-weight,0)*.07));transition:color .3s;will-change:transform}
 .case-page .case-rail a>span:first-child{width:18px;font-size:0.75rem;color:#b4ada3}
 .case-page .case-rail a .rail-link-label{font-size:0.875rem;color:#e3ded6;opacity:0;transform:translateX(-5px);transition:opacity .28s ease,transform .55s cubic-bezier(.22,1,.36,1);text-shadow:none}
 .case-page .case-rail:hover .rail-link-label,.case-page .case-rail:focus-within .rail-link-label{opacity:1;transform:none;transition-delay:.07s}
 .case-page .case-rail a[aria-current=true]{background:#ffa34513}
 .case-page .case-rail a[aria-current=true]:before{left:0;top:17px;bottom:17px;width:2px;box-shadow:0 0 8px #ffae5355}
 .case-page .case-rail a[aria-current=true] .rail-link-label{color:#ffc184}
 .case-page .case-rail a:focus-visible{outline:1px solid #ffbb75;outline-offset:2px}
 .case-page .case-rail .reading-progress{width:22px;margin:12px 6px 0;height:2px;border-radius:2px;overflow:hidden;background:#ffffff16;transition:width .65s cubic-bezier(.22,1,.36,1)}
 .case-page .case-rail:hover .reading-progress,.case-page .case-rail:focus-within .reading-progress{width:168px}
 .case-page .case-rail-status{display:none}
 .case-page .case-rail:after{content:'✦';position:absolute;right:11px;top:-10px;font-size:1rem;color:#ffe0b2;opacity:0;transform:translateY(5px) scale(.65) rotate(-20deg);text-shadow:0 0 10px #ffaf5b55;transition:opacity .4s,transform .8s cubic-bezier(.22,1,.36,1);pointer-events:none}
 .case-page .case-rail:hover:after,.case-page .case-rail:focus-within:after{opacity:.85;transform:translateY(0) scale(1) rotate(0)}
}
@media(prefers-reduced-motion:reduce){.case-page .case-rail,.case-page .case-rail a,.case-page .case-rail .rail-link-label,.case-page .case-rail .reading-progress,.case-page .case-rail:after{transition:none!important}}
/* Match the global nav to the Freeman hero's outer content edges. */
.case-page .header#header{width:calc(100% - 80px);max-width:1160px}
@media(max-width:800px){.case-page .header#header{width:calc(100% - 40px)}}
@media(max-width:600px){.case-page .header#header{width:calc(100% - 32px)}}
/* Case opening: one reading column, quiet project facts, compact results. */
.case-page .case-hero{padding:144px 0 44px}
.case-page .case-hero .back-link{font-size:0.875rem;padding:8px 0;margin-bottom:32px;color:#a39d94}
.hero-editorial-grid{display:grid;grid-template-columns:minmax(0,1fr) 256px;gap:clamp(48px,7vw,112px);align-items:start}
.case-page .case-hero h1{font-size:var(--type-step-44-64);font-weight:550;letter-spacing:-.05em;line-height:1.08;margin:0 0 20px}
.case-page .case-hero-intro{display:flex;flex-direction:column;align-items:flex-start;gap:22px;margin:0}
.case-page .case-subtitle{font-size:var(--type-step-24-32);font-weight:450;line-height:1.32;letter-spacing:-.025em;max-width:30ch;color:#e4ded6;text-wrap:balance}
.case-page .case-hero-intro .prose{max-width:570px}
.case-page .case-hero-intro .prose p{font-size:1rem;line-height:1.75;color:#a9a298}
.case-page .case-meta{display:flex;flex-direction:column;gap:28px;margin:7px 0 0;padding:4px 0 4px 28px;border-top:0;border-left:1px solid #ffffff18}
.hero-meta-label{display:block;margin-bottom:9px;font-size:0.75rem;letter-spacing:.09em;text-transform:uppercase;color:#938b80}
.hero-meta-value{display:block;font-size:0.875rem;line-height:1.7;max-width:22ch;color:#d4cdc3}
.case-page .case-summary{border-top:1px solid #ffffff1c;padding-top:24px;margin-bottom:40px}
.case-page .case-summary>p{font-size:0.75rem;letter-spacing:.12em;margin-bottom:24px;color:#958c80}
.case-page .case-summary>div{gap:32px}
.case-page .case-summary a{gap:9px;padding-left:24px;border-left:1px solid #ffffff14}
.case-page .case-summary a:first-child{padding-left:0;border-left:0}
.case-page .case-summary strong{font-size:var(--type-step-32-44);font-weight:450;letter-spacing:-.045em;line-height:1.1;color:#ffaf61}
.case-page .case-summary span{font-size:0.875rem;color:#b5ada2;line-height:1.5}
@media(max-width:800px){.hero-editorial-grid{grid-template-columns:1fr;gap:28px}.case-page .case-meta{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:0;padding:24px 0 0;border-left:0;border-top:1px solid #ffffff12}.case-page .case-hero{padding-top:128px}.case-page .case-hero-intro .prose{max-width:620px}}
@media(max-width:600px){.case-page .case-hero{padding:112px 0 32px}.case-page .case-hero .back-link{margin-bottom:24px}.case-page .case-hero h1{font-size:2.75rem;margin-bottom:16px}.case-page .case-subtitle{font-size:1.5rem}.case-page .case-hero-intro{gap:18px}.case-page .case-summary>div{gap:14px}.case-page .case-summary a{padding-left:12px}.case-page .case-summary strong{font-size:2rem}.case-page .case-summary span{font-size:0.75rem}.hero-meta-value{font-size:0.875rem}}
.case-subtitle .keep-together{white-space:nowrap}
/* Give every chapter result its own comfortable inset and consistent rhythm. */
.case-page .metrics-section{padding:36px clamp(28px,4vw,48px) 40px;border-radius:12px;border:1px solid #ffffff12;border-top-color:#ffa34555;background:linear-gradient(120deg,#ffa34509,transparent 75%)}
.case-page .metrics-section .result-label{font-family:inherit;font-size:0.75rem;line-height:1.5;letter-spacing:.04em;color:#ada497;margin:0 0 28px}
.case-page .metrics-section .case-metrics{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:36px}
.case-page .metrics-section .case-metric{min-width:0;padding:0}
.case-page .metrics-section .case-metric+.case-metric{padding-left:36px;border-left:1px solid #ffffff12}
.case-page .metrics-section .metric-label{font-size:1rem;line-height:1.5;margin:0 0 14px}
.case-page .metrics-section .metric-value{font-size:var(--type-step-44-64);line-height:1.12;margin:0 0 18px;letter-spacing:-.05em}
.case-page .metrics-section .metric-change{font-size:1rem;line-height:1.5;margin:0}
@media(max-width:600px){.case-page .metrics-section{padding:26px 24px 28px}.case-page .metrics-section .case-metrics{grid-template-columns:1fr;gap:26px}.case-page .metrics-section .case-metric+.case-metric{padding:24px 0 0;border-left:0;border-top:1px solid #ffffff12}.case-page .metrics-section .result-label{margin-bottom:24px}.case-page .metrics-section .metric-value{font-size:3rem}}
/* Project facts share one horizontal baseline below the introduction. */
.hero-editorial-grid{grid-template-columns:minmax(0,1fr);gap:28px}
.case-page .case-meta{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:start;gap:40px;width:100%;max-width:760px;margin:0;padding:0;border:0}
.case-page .case-meta p{margin:0}
.case-page .hero-meta-value{max-width:none}
.case-page .hero-meta-label{margin-bottom:8px}
@media(max-width:600px){.case-page .case-meta{gap:24px;grid-template-columns:1fr 1fr}.case-page .hero-meta-value{max-width:24ch}}
@media(max-width:380px){.case-page .case-meta{grid-template-columns:1fr;gap:20px}}
/* Shared reading scale: chapter / section / subheading / body / caption. */
.case-page{--case-body:1.25rem;--case-space:48px;--case-section-title:1.75rem;--case-chapter-title:2.5rem;--case-inset:32px;--case-caption:0.875rem;--case-label:Inter,system-ui,sans-serif}
.case-page .case-content .prose{font-size:var(--case-body);line-height:1.75;max-width:720px;color:#c3beb6}
.case-page .case-content .prose p{font-size:inherit;line-height:inherit}
.case-page .prose .copy+.copy,.case-page .prose p+p{margin-top:16px}
.case-page .prose li{margin-top:8px;padding-left:4px}
.case-page .case-content .block-title,.case-page .opportunity h3,.case-page .challenge>h3{font-family:Inter,system-ui,sans-serif;font-size:var(--case-section-title);line-height:1.3;letter-spacing:-.025em;font-weight:500;margin:0 0 20px;max-width:760px;text-wrap:pretty}
.case-page .case-chapter>.section-title,.case-page .chapter-statement{font-family:Inter,system-ui,sans-serif;font-size:var(--case-chapter-title);line-height:1.2;letter-spacing:-.035em;font-weight:500}
.case-page .case-chapter>.section-title{margin:0 0 24px}
.case-page .chapter-kicker,.case-page .chapter-tags{font-family:Inter,system-ui,sans-serif;font-size:0.75rem;line-height:1.5;letter-spacing:.06em}
.case-page .chapter-kicker{margin-bottom:16px}.case-page .chapter-tags{margin-bottom:20px}
.case-page .chapter-heading{margin:0 0 32px;padding:0}
.case-page .chapter-overview{padding:32px 0 0;margin-bottom:48px}
.case-page .chapter-overview .case-block{margin:0 0 32px}
.case-page .case-chapter+.case-chapter{margin-top:96px;padding-top:0}
.case-page .case-block,.case-page .opportunity,.case-page .two-columns,.case-page .evidence-split,.case-page .showcase,.case-page .evidence-scene,.case-page .media-pair,.case-page .diagram,.case-page .tier-gallery,.case-page .metrics-section,.case-page .challenge{margin-block:var(--case-space)}
.case-page .case-chapter>:last-child{margin-bottom:0}
.case-page .two-columns .case-block{margin:0 0 32px}
.case-page .media-pair .showcase,.case-page .evidence-split .showcase,.case-page .evidence-split .evidence-scene,.case-page .original-tier .showcase{margin:0}
.case-page .media-pair,.case-page .evidence-split{gap:32px}
.case-page .media-caption,.case-page .evidence-scene .media-caption{font-family:Inter,system-ui,sans-serif;font-size:var(--case-caption);line-height:1.6;letter-spacing:0;margin:16px 0 0;color:#aaa399}
.case-page .comparison h4,.case-page .challenge-grid h4,.case-page .strategy h3,.case-page .impact-grid h4{font-family:Inter,system-ui,sans-serif;font-size:1.25rem;line-height:1.4;font-weight:500;letter-spacing:-.015em;margin:0 0 16px}
.case-page .challenge-grid h4:not(:first-child){margin-top:32px}
.case-page .impact-grid{gap:32px;margin-top:24px}
.case-page .impact-grid>div{padding-top:24px}
.case-page .impact-lead{font-size:1.25rem;line-height:1.5;letter-spacing:-.015em;margin:0 0 16px}
.case-page .strategy li,.case-page .channel-destination ul{font-size:1rem;line-height:1.65}
.case-page .diagram{padding:var(--case-inset)}
.case-page .comparison>div+div{padding-left:32px}
.case-page .note{margin-block:24px;padding:0 0 0 20px}
.case-page .note .prose{font-size:0.875rem;line-height:1.65}
.case-page .callout{margin-block:32px;padding:24px}
.case-page .reflection-lead{margin:0}.case-page .reflection .case-block{margin-top:48px}
@media(max-width:800px){.case-page{--case-chapter-title:2.25rem;--case-section-title:1.5rem;--case-space:40px;--case-inset:24px}.case-page .challenge-grid{grid-template-columns:1fr;gap:24px}.case-page .case-chapter+.case-chapter{margin-top:72px}}
@media(max-width:600px){.case-page{--case-body:1rem;--case-chapter-title:2rem;--case-section-title:1.5rem;--case-space:32px;--case-caption:0.875rem}.case-page .case-chapter+.case-chapter{margin-top:64px}.case-page .chapter-overview{padding-top:24px;margin-bottom:32px}.case-page .chapter-heading{margin-bottom:24px}.case-page .chapter-tags{font-size:0.75rem}.case-page .comparison h4,.case-page .challenge-grid h4,.case-page .strategy h3,.case-page .impact-grid h4{font-size:1.25rem;margin-bottom:12px}.case-page .comparison>div+div{padding:24px 0 0}.case-page .strategy-column+.strategy-column{padding:24px 0 0}.case-page .media-pair,.case-page .evidence-split{gap:24px}.case-page .impact-lead{font-size:1.25rem}.case-page .reflection .case-block{margin-top:32px}}
/* Shared warm glass staging around unmodified original UI screenshots. */
.case-page{--evidence-glass:radial-gradient(ellipse at 88% 8%,#b77b3840,transparent 68%),linear-gradient(135deg,#3d3427c9,#221e19e8);--evidence-glass-border:#dcb47e26}
.case-page .media-stage,.case-page .showcase.portrait .media-stage,.case-page .showcase.compact .media-stage,.case-page .evidence-split .media-stage,.case-page .media-pair .media-stage,.case-page .original-tier .media-stage,.case-page .case-campaign .media-stage{background:var(--evidence-glass);border:1px solid var(--evidence-glass-border);box-shadow:inset 0 1px 0 #fff3d00e,0 16px 40px #00000014;backdrop-filter:blur(18px) saturate(115%);-webkit-backdrop-filter:blur(18px) saturate(115%)}
.case-page .evidence-stage{background:var(--evidence-glass);border:1px solid var(--evidence-glass-border);box-shadow:inset 0 1px 0 #fff3d00e,0 16px 40px #00000014;color:#f3e4ce}
.case-page .evidence-word{color:#e8bc7130}
/* Product crops contain their real white backdrop; keep it legible on dark glass. */
.case-page .evidence-product{mix-blend-mode:normal;border-radius:12px;overflow:hidden}
.case-page .evidence-stat{background:#30291ee8;border-color:#dfb67b30;color:#ffe0b3;box-shadow:0 16px 32px #0002;backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px)}
.case-page .evidence-stat span{color:#c6b79f}
@media(prefers-reduced-transparency:reduce){.case-page .media-stage,.case-page .evidence-stage{background:#2b251d;backdrop-filter:none;-webkit-backdrop-filter:none}}